“Someday SEOs will realize that rankings are not black and white. The algorithm is no longer linear. There is no such thing as ideal word count, ideal anchor text mentions or (gasp) keyword density. Many SEOs desire to ‘be right” and have an exact formula are damaging the industry. It’s sophomoric to think that there is an overall formula that will universally work to increase rankings for every keyword. If you think that there is, it’s probably time to find a new profession. I might suggest coding, where there are more absolutes. Don’t get me wrong, there is value in knowing why a site is ranking for a certain keyword. But it’s correlation, not causation. Just because something works for one site doesn’t mean it will work for another. You can create hypotheses and test them – but realize that you aren’t going to come up with a unified theory around content length or backlink numbers. You create the best you can, promote the … [Read more...] about The Great Google/SEO Communications Conundrum
John paul mueller
Like the Google Analytics solution, the log file analysis isn't foolproof. It may be possible for Googlebot to visit a page but not actually include it in its index (), but it will help us narrow down our list of possibly non-indexed web pages. … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up
In recent times, Google has started to open up about how they crawl, index and use mobile sites. One example of this that there is no longer a need to have a mobile site on a sub-domain or in a folder, you simply need to have mobile friendly pages with the same URL. This was mentioned by John Mueller in a recent Google Buzz Q&A: … [Read more...] about The Mobile SEO Party is Ending
Despite the fact that there is no silver bullet for obtaining high rankings, SEO professionals often look for quick fixes and easy solutions when a site's rankings take a hit. In a recent Webmaster Central Office Hours Hangout, a participant asked Google Webmaster Trends Analyst John Mueller about improving his site content to reverse a drop in traffic that he believed to be the results of the Panda update from May of 2014. … [Read more...] about Stop oversimplifying everything!
Top Google engineers were at the Google Dance talking to ordinary webmasters, agencies and even black hatters - just like the old days. We had people as high as Paul Haahr chatting it up with ordinary webmasters. This year, we even had John Mueller at the event, with Gary Illyes, Maryia Movea and Nathan Johns. Great to see all of them together. I did not see Brian White and some other folks from the Google web spam team but I wasn't there all night. Lastly, Matt Cutts did not make a surprise appearance, but I don't think anyone expected it this year. … [Read more...] about Google Dance 2017 A Huge Success