Google is certainly good at throwing wrenches into SEO processes.Google likes to channel their inner coach from the movie “Dodgeball”.“If you can dodge a wrench, you can dodge a ball.” – Patches O’Houlihan.Patches O’Houlihan might as well be Google’s John Mueller, throwing heavy metal objects at SEO professionals.One such recently hurled SEO wrench involves link building, a subject I hold close to my heart.Google’s John Mueller, in a Google Webmaster Help thread, said:“If you’re making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered ‘quality.'”On the surface, it seems that Google is saying that any work done building links to a site is tantamount to spamming.The outcry from a confused search community was like a cornered animal – lashing out at anyone and everyone, including other SEO pros and Google, … [Read more...] about The Great Google/SEO Communications Conundrum
John paul mueller
Last night, Google had an event for webmasters, SEOs and SEMs called the Google Dance. It was an event they ran annually and then stopped doing for some time until last year and has now done again, a second time in a row. Last year, I said this dance was about webmaster relations, it was an olive branch shown by Google to webmasters saying, we care about you. The event this year was pretty much the same thing.Top Google engineers were at the Google Dance talking to ordinary webmasters, agencies and even black hatters - just like the old days. We had people as high as Paul Haahr chatting it up with ordinary webmasters. This year, we even had John Mueller at the event, with Gary Illyes, Maryia Movea and Nathan Johns. Great to see all of them together. I did not see Brian White and some other folks from the Google web spam team but I wasn't there all night. Lastly, Matt Cutts did not make a surprise appearance, but I don't think anyone expected it this year.Here are some tweets … [Read more...] about Google Dance 2017 A Huge Success
Once upon a time, our world was simple. There was a thesis - "The Anatomy of a Large-Scale Hypertextual Web Search Engine" by Sergey Brin and Larry Page - that told us how Google worked. And while Google evolved rapidly from the concepts in that document, it still told us what we needed to know to rank highly in search. As a community, we abused it - and many made large sums of money simply by buying links to their site. How could you expect any other result? Offer people a way to spend $2 and make $10, and guess what? Lots of people are going to sign up for that program. But our friends at Google knew that providing the best search results would increase their market share and revenue, so they made changes continually to improve search quality and protect against attacks by spammers. A big part of what made this effort successful was obscuring the details of their ranking algorithm. When reading the PageRank thesis was all you needed to do … [Read more...] about Stop oversimplifying everything!
… and moving to a bigger house. Since over a quarter of the world’s mobile phones are now smartphones and mobile Internet use is set to overtake desktop use in the next 4 years, it’s even more important to have a mobile strategy or mobile offering. In recent times, Google has started to open up about how they crawl, index and use mobile sites. One example of this that there is no longer a need to have a mobile site on a sub-domain or in a folder, you simply need to have mobile friendly pages with the same URL. This was mentioned by John Mueller in a recent Google Buzz Q&A: John Mueller – @Paul If you have “smartphone” content (which we see as normal web-content, as it’s generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can … [Read more...] about The Mobile SEO Party is Ending
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google's webmaster trends analyst Gary Illyes wasn't too happy with the technique that was being utilized by the script, so I cannot endorse this method: Shortly after, Sean Malseed and his team at Greenlane SEO built a similar tool based in Google Sheets (among other awesome tools like InfiniteSuggest), and Googler John Mueller expressed reservations: @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 How could I learn which pages weren't indexed by Google, and do it in a way that didn't break Google's rules? Google doesn't indicate whether a page has been indexed in Google Search Console, won't let us scrape search results to get the answer and isn't keen on indirectly getting the answer from an undocumented API. (That … [Read more...] about How to check which URLs have been indexed without upsetting Google: A follow-up