If you found this interesting, keep checking back, as I’ll be putting up some more short SERP Feature experiments in the coming weeks! In the meantime, if you haven’t already done so, check out my recent video on How to Own Google Answer Cards. … [Read more...] about Why being on page one is the easiest way to get an Answer Card
Take the terms that they ranked on page one for Identify the terms that they didn’t own a Google Answer Box / Card for Within that, identify the terms with: An Answer Card missing A competitor owned Answer Card And target optimisation for those specific terms, to have a greater chance of owning Google’s rich SERP Features. … [Read more...] about Owning the Google Answer Box: Can you usurp your competitors?
More broadly, Google’s method of dealing with this issue is inconsistent. For instance, in the ‘PPC strategy’ example earlier in this post, the original and copycat sites swap positions frequently, as if Google isn’t able to determine which is the copycat site. … [Read more...] about Is Your Content Working Better for Someone Else?
If you’ve put the searcher first and created the kind of rich content that will satisfy them, then the chances are you will recover from these testing times, or maybe, like the Expertreviews site above (following the injection of a longform, socially popular and recently updated piece of content into their ecosystem), you could even move from nowhere to position three, nudging all others down a peg. … [Read more...] about Google’s Broad Core Algorithm Update: Knowing when to act, and when to sit tight
John Brasington | Voice search – The tipping point | Pi Datametrics | 10.40am John delved further into voice search development, with actionable insights on how to maintain performance across traditional SEO, while optimising for longer-tail, semantic voice searches. For a fuller write-up, catch our CTO, Jon Earnshaw’s earlier talk on the voice search tipping point. … [Read more...] about The Future of SEO is Now