Jon Earnshaw I’ve been digging around in the SERPs, and have found some evidence which proves a long-standing theory: that one of the most crucial first-steps to owning an Answer Card, is to get on to page one. In some rare cases this isn’t necessary, but being on page one for your focus search term is a great starting point for owning those SERP Features, which are more inherently visual and eye-catching. Doing a bit of multitasking, I tested this theory by searching for BBQ recipes (Shameless plug: Check out my instagram @licensetogrill for my best delicacies! 😉), and what I found was a very interesting inter-relationship between the fluctuating positions of the classic web results, and their visual Answer Card counterparts. For more info on SERP Features, feel free to watch my webinar: What are SERP Features? Answer Cards appear when a webpage climbs on to page one In this example, I’ve honed in on one website (greedygourmet.com), … [Read more...] about Why being on page one is the easiest way to get an Answer Card
Sector insights Sam Silverwood Cope, 2 Aug 2016 Is using subdomains affecting your SEO performance? We get asked a lot of questions regarding the usage of subdomains in a URL strategy and site architecture. Such as: Should I organise my URL structure into subdomains? Why are my subdomains conflicting with each other? Why is one subdomain appearing in search engines but others are not? Should I use subdomains or a subdirectory structure on my site? In our series of blog posts we’ve identified 4 different types of cannibalization: 1) Internal cannibalization 2) Subdomain cannibalization 3) International site and domain conflict 4) Family site cannibalisation – semantic flux Here we talk about subdomain cannibalisation and how a legacy strategy of subdomains could seriously be damaging your SEO performance, where the Subdomain area of the site is conflicting with the root domain or indeed other subdomains. Only Pi Datametrics SEO Platform can clearly identify these issues. … [Read more...] about Your subdomain strategy could be seriously harming your SEO
Industry news Louise Linehan, 10 Apr 2018 On Friday 6th April, we teamed up with our agency customers Sagittarius to bring together digital thought-leaders and delegates from major brands, to discuss the subject on everyone’s lips: The future of SEO. From voice search, through to customer experience and integrating datasets, we explored the topics that are becoming unavoidable in digital and, indeed, business. The day was a resounding success and we can all safely say that we came away wiser, reenergised and eager to put our takeaways into practice. Read on to view the talk slides. The day’s events Hosted on the river-front in London Bridge, ‘The Future of SEO’ matched inspiring insights with an equally inspiring location. The agenda Paul Stephen, CEO of Sagittarius, kicked off the day with a quote from Arthur C. Clarke based on the idea that, to be able to predict the future, we have think … [Read more...] about The Future of SEO is Now
Sector insights Jon Earnshaw, 23 Mar 2018 We’ve all had calls from clients worried that they’ve lost visibility for a term they really care about overnight. This is especially true of clients who pay close attention to the curation of their content – something we should all be doing. Often they ask what we recommend to ‘Fix it’ immediately. But what if the ‘Fix’ is beyond their control? The first logical step we recommend is to workout if the issue is something within your control – that you can rectify, such as keyword cannibalisation in all its forms and varieties. Once you’ve ruled out all the usual suspects, the trail invariably points to an algorithm update, or more likely the testing phase before the update itself. Google Broad Core algorithm update: Is Google testing SERPs quality? There’s been much talk recently about a Broad Core Algorithm Update. Google suggests that this update has nothing … [Read more...] about Google’s Broad Core Algorithm Update: Knowing when to act, and when to sit tight
These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?