One of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you commit to using it. 1. Control over titles, H1 headings and meta descriptions. In this day and age it may shock you that there are CMS’ that don’t allow you control over these basic page elements, but sadly, they exist. Worse, the vendors of these systems often charge exorbitant fees to fix the job as part of a customization project. Simply insist on these capabilities, and if it costs anything extra (at all) pick a different vendor. 2. Control over image alt attributes. Make sure you have the ability to implement the alt attribute within your image tags. This is the best method you have to tell a search engine what an image is about, so the capability is a must. 3. Custom anchor text. Another must have. Make sure the CMS you … [Read more...] about 14 Key Requirements For A Search Friendly CMS
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WordPress & CMS Design Decisions For Multinational Search
We’ve seen a number of queries on the suitability of various platforms for SEO, so I’ve pulled together some pointers that may prove useful when choosing a commonly available, free, website platform for a site that will — either immediately or at a later date — be expected to deliver an SEO-friendly website that can dominate the rankings in multiple countries. WordPress: The World’s Favourite CMS WordPress is clearly the most talked about — and most commonly deployed — CMS in history. However, WordPress suffers from a lack of credibility as a truly first-class CMS for multiple users in a business environment; although its ease of extensibility means there are no shortage of modules to morph what was once a simple blogging platform into a fully featured corporate CMS. Numerous plugins, such as Yoast’s excellent module, can resolve most of the indexing and on-page SEO issues that plague sites created without a thought for the search … [Read more...] about WordPress & CMS Design Decisions For Multinational Search
Local SEO For WordPress Websites
In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of sites where CMS is known. Whatever way you look at it, that’s a lot of WordPress websites. WordPress is not just used for the likes of food blogs and local businesses, though — brands and huge websites use the platform. Further stats from BuiltWith.com indicate that 40 percent of the top 100,000 websites use WordPress, and this number jumps to 50 percent when we look at the top million sites. Businesses like TechCrunch, The New Yorker, BBC America, and even the official Star Wars Blog (not to mention our favorite SEO outlet, Search Engine Land) use WordPress. Why WordPress? There is good reason for this. WordPress is a truly flexible platform. Myriad plugins allow for easy extension of functionality, and a world of themes allows for easy … [Read more...] about Local SEO For WordPress Websites
What Makes WordPress the Best Platform for SEO
WordPress sure has a come a long way since it’s initial release in 2003, hasn’t it? What started out as a simple blogging tool has become arguably the leading content management system in the world. In fact, WordPress is now used by 23.8% of all websites in the world. Sites powered by WordPress include brands ranging from NASA, CNN, Forbes, The New York Times, TechCrunch, IZOD, Best Buy, GM, eBay, and even Jay Z’s LifeandTimes.com, to name just a few. Even Google’s Matt Cutts is a fan of WordPress, calling it “a fantastic piece of software.” If you’re a WordPress user, it’s easy to realize why WordPress is such a powerful platform. It’s easy to use, it’s free, and has more than enough plugins/add-ons to help customize your site or blog to fit your needs. That’s not to say that other content management systems – such as Joomla or Drupal – aren’t worthy options, it’s just that WordPress is pretty … [Read more...] about What Makes WordPress the Best Platform for SEO