Editor’s Note: This post is from Search Engine Journal’s new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of on-page SEO. Want your copy now? Download it here or scroll to the bottom of this post for more details.Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page.Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements.But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO.Smart SEO practitioners know that on-page optimization should be constantly prioritized.And because the search landscape is ever evolving, it’s important to make sure your on-page SEO knowledge is up to date.In this post, we will cover what on-page SEO is, why it matters, and 10 of the … [Read more...] about 10 Essential On-Page SEO Factors You Need to Know
Journal impact factor ranking
share tweet share pin it e-mail share On August 6th, Google publicly announced HTTPS being a ranking signal / giving websites a boost in rankings. I’d like to quote the article because it implies a few important points: “[…] we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.“ This is the first time that Google has ever explicitly called something a ranking factor. Even though they mentioned some factors to have an impact on ranking, such as site speed (where we saw a significant increase in importance in our 2014 Ranking Factors … [Read more...] about HTTPS as a ranking factor
Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about. Here’s how you can optimize your app to get the best possible rank. According to a recent Google report, 27 percent of users find apps through a search engine. That’s up from 2 percent to 3 percent in 2014. That trend will likely continue. Why? Because Google is emphasizing app downloads from search results while brushing aside Google Play as a search engine. Google has also become better at ranking apps, a trend we can expect to continue. Even though 40 percent of people still find apps by searching in an app store as of now, it’s still a great idea to plan for the future and optimize your app so … [Read more...] about Simple tips to get your app indexed, ranked & installed
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. Why Page Speed Matters The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics. In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how … [Read more...] about Google Now Counts Site Speed As A Ranking Factor