Usually, the term ‘bounce rate’ has a negative connotation associated with it. People think that if a visitor only visits one page and then leaves, it’s bad for business. Their logic isn’t that flawed, either. After all, a high bounce rate would indicate that a site does not have the high-quality, relevant content Google wants out of its top ranked sites. … [Read more...] about Do bounce rates affect a site’s search engine ranking?
Journal impact factor ranking
On August 6th, Google publicly announced HTTPS being a ranking signal / giving websites a boost in rankings. I’d like to quote the article because it implies a few important points: “[…] we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.“ … [Read more...] about HTTPS as a ranking factor
Understanding what users are actually searching for when they type a query.Delivering search results that meet user intent (informational, shopping, navigational).Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices. … [Read more...] about 10 Essential On-Page SEO Factors You Need to Know
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. … [Read more...] about Google Now Counts Site Speed As A Ranking Factor
Given the importance of Twitter generating revenue, I'm even shocked that I put this section so late in the post. ? As a heavy Twitter user, it's hard to avoid the changes Twitter has been making in order to create a consistent and cohesive platform for advertisers. The plethora of third-party apps and services that have popped up over the years has led to an environment of inconsistent UI's and experiences, which makes it very hard for Twitter to roll out advertising products. And let's not forget that Twitter is a real business. That means it ultimately needs to make more money than it spends-and that's no easy feat. … [Read more...] about At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future