Ecommerce content marketing sounds good in theory – but few sites do it well.Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.That isn’t enough.Even though site owners have a ton of things to do – from managing inventory, to perfecting design, to hiring staff – content and SEO have to be part of the equation.I know when I look for examples of content marketing for ecommerce clients, it takes some digging to find great examples in their industry.For the purpose of this article, ecommerce content marketing is defined as content created and produced for your website with the goal of attracting traffic, links, and conversions.These content assets are typically created as blog posts, resource pages, or visual assets outside of the typical ecommerce product and category page architecture, but still well integrated.And while interactive mobile apps and videos can be considered content marketing, we’re focusing … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019
June 12 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web. That means there is 1 website for every 4 people in this world. That’s crazy! So, let’s dive into it… here’s how digital marketing is going to change this year. Drastic Change #1: SEO won’t look the same I’m starting with this one because I know you are … [Read more...] about How Digital Marketing Will Change in 2019
Another year has passed, and with it, so many new trends and changes in search marketing. In the search field, every week is a lifetime, and as search marketers, we never stop learning. We must stay up-to-date, follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on. Case studies, research, surveys; we are constantly surrounded by amazing insights. We can never get enough, and it is hard to keep up! One of my favorite activities is combining a great business trip with the opportunity to learn and see real-life influencers in action, on stage! It is a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. Last year, I had the pleasure of speaking at one of the great SEO conferences in the UK — Brighton SEO. I got to meet some of the industry’s best experts and was given the opportunity to share my knowledge. A recommendation: after … [Read more...] about Top Search Conferences You Must Attend in 2019
Digital marketing conferences in 2019 will be held from San Diego to Beijing and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you. Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides. Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! We hope this helps you start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list of 350+ digital marketing conferences in three ways — you can view events by regional location, by topic focus, or by month on a calendar. You can also download the calendar for viewing in your Google Calendar, where you’ll always see the most up-to-date … [Read more...] about Digital Marketing Conference Calendar 2019: 350+ Events Across the Globe, Updated
What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!