How to predict organic traffic is a question that comes up frequently in debates when SEO consultants and third parties discuss a planned SEO strategy.As SEO isn’t an exact science, and due to the absence of general truths that apply to all industries (number of words per page, etc.) and of exact numbers (cost per click, etc.), SEO by its very nature makes mathematical predictions difficult.Why Predict Your Organic Traffic?Several reasons can lead the head of a company, the head of a department, and many other decision-makers to ask for SEO traffic projections:To be certain of the investment. (SEO is first and foremost an investment as a marketing channel.)To balance expenses between the SEO budget and the investment in paid search (Google Ads, Shopping, etc.).Should You Agree to Provide Predictions?This a question that every SEO consultant must answer sooner or later when confronted with an exacting manager or client.It might seem risky to attempt to predict results because SEO … [Read more...] about How to Predict Your Organic Traffic: Two Methods
June 2019 calendar
Digital marketing conferences in 2019 will be held from San Diego to Beijing and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you. Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides. Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! We hope this helps you start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list of 350+ digital marketing conferences in three ways — you can view events by regional location, by topic focus, or by month on a calendar. You can also download the calendar for viewing in your Google Calendar, where you’ll always see the most up-to-date … [Read more...] about Digital Marketing Conference Calendar 2019: 350+ Events Across the Globe, Updated
What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!