There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has me a bit concerned. It seems the company has become less and less transparent with publishers over the last couple years — and frankly, it has me a bit uneasy. Google transparency Now, there have always been bones of contention between Google and the SEO community; some believe that Google hates SEOs, while others believe that Google actually needs us. I was always in the camp that thought Google knew they needed the SEO community because they cannot control the end product. No matter how great the search results, the end product is still the website. If the websites returned by Google are not very usable or relevant, then people won’t use Google to find them. This has made the SEO industry an almost necessary go-between, giving Google a fairly direct method to affect site quality by getting SEOs to communicate their rules to publishers. However, in light of … [Read more...] about Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.Sun Tzu, The Art of War The Art of War is a book written around 500 BCE in ancient China. The author, Sun Tzu, was a military general, strategist and philosopher. As popular history would have it, the book has influenced many military operations and conquests over the years — from Japanese Samurai to France’s Napoleon Bonaparte. Today, the book continues to hold influence in various spheres of modern life. A quick Google search will reveal many tales of the book’s use in the business world. One story that sticks out is when the fledgling Snapchat resisted an acquisition by Facebook, and the CEO, Evan Spiegel, gave all of his staff copies of The Art of War as inspiration to finish the fight. Can lessons from military strategy really be used to inform our marketing and business … [Read more...] about Local SEO & The Art of War
Google’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight. Helping The Masses Versus Individuals Matt wrote a blog post named email backlog where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds or thousands. Matt explained that when he replies to one email, it helps one person. But when he produces a video, it can help tens of thousands. Matt’s point, if you don’t get a response after you email him, do not be insulted. Here is a snippet of what Matt wrote: So now I’m looking at these 150+ emails from outside Google, and I’m pondering about how much time I … [Read more...] about Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More
For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL The easiest test was to see which of them had the page listed by searching for it by its URL, which is: http://info.cern.ch/hypertext/WWW/TheProject.html It looks like this, by the way: Searching The Way People Really Search Most people who are looking for the first-ever webpage wouldn’t do so using the URL, however, especially when that URL hadn’t even worked for over 20 years, until a few days ago. My assumption is that most people seeking it would do a search for something like “first web page” or “first ever web page.” To test this, I started typing “first … [Read more...] about Which Finds The First-Ever Website Better, Google Or Bing?
In the first and second posts in this series, Vincent Wehren has taken us through an insider's guided tour of Bing Webmaster Tools (BWT). We've learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very handy dashboards that the everyone, from the smallest and largest search engine optimizers, can use to help them better understand how to improve site visibility. In this final post, Vincent takes us through the supporting features of Bing Webmaster Tools that includes the Bing Webmaster Help Center, API integration, and Alerts, Messages & Notifications. We'll also hear [as much as can be shared] about the future of the platform and how Vincent and the team are looking to improve the offering over time. Finally, two search firms will share some insights in how BWT helped their clients succeed. Bing Webmaster Help Center The Webmaster Tools Help Center, which launched last year, not only … [Read more...] about Deep Dive Into Bing Webmaster Tools