Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually high frequency, and it’s a consequence of Google’s ever-evolving stance on link building. Right now, a slew of SEOs are moving towards content marketing as a primary method of link building. I’m not going to tell you that content marketing doesn’t work. What you’re reading right now is an example of content marketing. What am going to say is content marketing should not be pursued primarily or solely as a link building tactic, because content marketing and link building are two different things completely. I really get irked whenever I see content marketing and link building conflated. There are some similarities to be sure. For instance, they share common end goals, including (but not exclusive to): Driving traffic Increasing conversions Brand building Creating relationships Improving online visibility … [Read more...] about Link Building and Content Marketing: Two Different Peas in a Pod
Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google’s algorithmic changes and play by Google’s ever-changing Webmaster Guidelines. You also have to make sure you’re getting links from high-quality sites – and not those spammy, black-hat locations. Despite these challenges, link building works. According to a study conducted by Moz—which examined the top 50 Google search results for approximately 15,000 keywords—99.2% of the top 50 sites had at least one external website pointing to it. The study also discovered that more links correlate with higher rankings and the chances of ranking for anything competitive is rare without links. While it is possible to rank without links, Moz warns “if you’re looking for a site that ranks well with no external links, be prepared to look for a very long time.” So, how can you safely build … [Read more...] about 11 Ways to Build Links Through Content Marketing
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. Although there has been some argument within the academic community that the Semantic Web “never happened,” it is blatantly clear that Google has adopted its own version of it. Other search and social engines have as well — I wrote an article back in September 2012 discussing how search and social engines are adopting the Semantic Web and semantic search, and gave a timeline of the adoption of semantic search by both the search and social engines. It … [Read more...] about How To Use Entity Markup To Appear In The Knowledge Graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Labs To Be Closed As Larry Page’s Product Streamlining Continues Is there any doubt that things at Google have changed under new CEO Larry Page? Today the company has announced the impending closure of Google Labs, its experimental playground where many popular Google products were born. In its announcement, Google says the decision to shut down Google Labs is part of its new focus on […] Google Reaches Out To Texas Businesses With Free Websites, Marketing Help Google’s latest effort to increase small business adoption of its products and services is a program called Texas Get Your Business Online that offers a free website, free hosting, domain name, a business listing on Google Places and additional marketing help. The effort is being accompanied by an aggressive promotion campaign, like the heavy and […] A B2B Community … [Read more...] about The Day In Search, July 20, 2011
Now that Bing is officially a major player, it’s time to ask some important questions. Are Bing video search results delivering a winning performance? Does Bing match searcher queries with relevant results? For advertisers, what is needed from an optimization standpoint to make your video standout among a search crowd? Let’s use the popular music group “Black Eyed Peas” as an example. After conducting a series of different searches with the band name being the basis of the query I observed the following: Query 1: black eyed peas. Images of the band were among the top positions, while the video results were at the bottom of the search results page along with a search volume/popularity graph, which is something new and different to the search world. I’ve yet to determine the full impact/effectiveness of the search popularity graph. If anything, the graph can reveal and/or validate the popularity of a searcher’s query and show other popular musicians … [Read more...] about Does Bing Have What It Takes To Flaunt Video Search Results?