What exactly is a bounce rate? Google uses the term ‘bounce rate’ to describe single-page sessions on your website. This means that if someone starts at Google, clicks on your site, engages with the content on your page, but then clicks back to the SERPs or closes the window, they will be counted as a bounce. Activity that does not involve clicking through to another page on your website or otherwise engaging with your domain counts as a bounce. The type of content you create, your industry, and even where the visitor originates before they land on your page will all influence your bounce rate. … [Read more...] about What Is an Acceptable Bounce Rate?
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If for any reason you don’t stock a product being searched for, look at ways to return an alternative or, at the very least, get creative with how you can encourage a different search to be made or navigation to be made in a different way. For some inspiration, check out this post from Baymard.com which shares 50 ‘no results page’ examples. … [Read more...] about 10 Tips for Mastering E-Commerce Conversion Rate Optimization
This document is a ‘Cliff’s Notes’ version of our search quality rating guidelines. By this, we mean that it is not the entire version that raters use on a daily basis; however, it is a summary of the important topics. The raters’ version includes instruction on using the rating interface, additional rating examples, etc. These guidelines are used as rating specifications for search raters, and this document in particular focuses on a core type of rating task called ‘URL rating.’ In a URL rating task, a rater is shown a search query from their locale (country + language) and a URL that could be returned by a search engine for that query. The raters ‘rate’ the quality of that result for that query, on a scale described within the document. Sounds simple, right? As you’ll see, there are many cases to think through, and this document is used to guide raters on some of those cases and how to look at them. … [Read more...] about Google Gutted Its Search Quality Rating Guidelines For Public Release
Make big changes to produce more dramatic changes between page versions, requiring fewer page views before a winner can be determined. Test goals that have better overall conversion rates like bounce rate, click-through rate, or average time on site (rather than sales or leads generated). Run fewer variations so that your traffic is divided into fewer segments. Run tests on your highest traffic pages (like your home page), rather than those that get less traffic (like your checkout page). … [Read more...] about Conversion Rate Optimization Mistakes You’re Making
Sometimes we have to tweak and maintain PPC accounts the old fashioned way, by hand. We also don’t always have unique landing pages available, so we build what we can and use existing pages as landing pages. This makes analysis of what you’re doing even more critical. Does the query match the landing page – in your eyes, your user’s eyes, and the eyes of the Search Engine that uses relevancy to determine your CPC, position, etc? … [Read more...] about Managing PPC Accounts: Improving Bounce Rates