In such a case, high-quality images might be sought. Most companies tend to go for PNG images. While these are of excellent quality, they also significantly increase the page loading time. Compared to this JPEG files tend to load faster than PNG files. If you think that the extra loading time of the PNG file won’t lead to customer abandonment, then you can go ahead and include it in your website. However, do make use of TinyPNG to sort and compress large files. … [Read more...] about Ideas you can use to Optimize Site Speed of your Ecommerce Store
Keyframe based visual inertial odometry using nonlinear optimization
When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a website it can call home, a genre, and more. … [Read more...] about How Knowledge Base Entities can be Used in Searches
Keep Up on Developments in Voice Search Optimization. Although voice search data is not presently included in Search Console reports, Google has signaled in the past that it may begin to report voice search and keyboard search queries separately, much like how desktop and mobile search data are tracked. The availability of this data would streamline a company’s ability to identify the voice search queries driving traffic to its site and adapt its content accordingly. To this point, the long-tail+ conversational keywords used in voice search occur in such low volumes that Google excludes them from the Search Console. Google has yet to reveal how it will address this problem, but watch for developments in this area.SEO Services and contact us today! … [Read more...] about Are You Optimized for Voice Search? You Should Be!
The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit. … [Read more...] about SEM growth hack #4: Grow ROI with cross-channel optimization
Quantitative Data Analysis: this method gives you the hard numbers that you need. Using a solid analytics platform like Google Analytics should do the trick. The essential data that you should be looking into are entry location of your visitors, website features that they use, the device they use to browse, demographics, and the moment when they leave your website. Knowing this lets you focus your attention on the parts of your website that receive the most attention. … [Read more...] about The Importance Of Conversion Rate Optimization