Informational websites that depend on attracting a tremendous amount of traffic in order to maintain their ad rates are at the mercy of featured snippets, which provide users with immediate answers whenever they search with specific questions. Featured snippets also push traditional rankings below the fold, which may negatively affect CTR. … [Read more...] about Do organic keyword rankings matter anymore?
Keyword ranking google
Once you get your client into the top three positions in Google, they come to you and say, “Great job, but I did not get any traffic or sales from the keywords that you have optimized for.” This is a perfect time to re-educate your client on how ranking high for keywords does not equal success. Rankings only matter when they are delivering performance and business value. … [Read more...] about Do keyword rankings even matter anymore?
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, “buy an affordable black dress online” versus the more general (and expensive) “women’s black dress” or “women’s clothing”. But how do you find valuable long tail keywords? Below are some best practices for identifying long tail keywords for accounts of all sizes. … [Read more...] about 7 Ways To Identify Long Tail Keywords On Google AdWords
Profit margins are a significant factor in the value of your search engine rankings. Low search but high profit keywords can be a goldmine by allowing you to get more money for less marketing investment. Many keywords - even those with very little traffic - can often be worth a premium if the profit that keyword brings in is significant enough. … [Read more...] about The Value (or Lack Thereof) of Measuring Keyword Rankings
Holly Miller is the Senior Manager of Digital Marketing at Searchmetrics. In this role, she leads digital marketing efforts and the strategy behind blending earned and paid media channels with content marketing, social media and events in partnership with the Global Marketing and Content Marketing teams. Prior to this, Holly delivered SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. She's passionate about sharing her unique professional insight to help marketers improve their customer experience through the use of data.Holly Miller. … [Read more...] about Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box –