Ten years ago, the world was just warming up to the power of social media and its influence on the World Wide Web. Back then, most consumers were just starting to become aware of YouTube’s marketing power, Facebook was starting to open itself up to audiences outside of college students, and blogging was just starting to become mainstream, as everyone from CNN to Mashable began investing in new, niche content in the form of top lists and how-to articles. … [Read more...] about Do organic keyword rankings matter anymore?
Keyword ranking google
Winston Burton joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive. … [Read more...] about Do keyword rankings even matter anymore?
Think Like a Local User Many local searches could be very profitable but are often ignored because Google tells us they are not often searched. However, local people tend to look for local services using the city/town name. This makes it very important for you to start thinking like a local customer and understand what long tail geo targeted keywords can bring it the most revenue. This technique is not often used by advertisers because it might generate a lot of low-search volume keywords. However, you should still consider this strategy if you are targeting one or more niche geographic areas — don’t forget to create one at least one AdGroup per geographic area. … [Read more...] about 7 Ways To Identify Long Tail Keywords On Google AdWords
Profit margins are a significant factor in the value of your search engine rankings. Low search but high profit keywords can be a goldmine by allowing you to get more money for less marketing investment. Many keywords - even those with very little traffic - can often be worth a premium if the profit that keyword brings in is significant enough. … [Read more...] about The Value (or Lack Thereof) of Measuring Keyword Rankings
Lists in the form of bullets, ordered or unordered (common for recipes or “how to” queries) Chart format (common for information that is best displayed in a chart — think the periodic table of elements) A short paragraph that directly answers a question (best for succinct, definitive answers) Furthermore, the search terms that trigger this type if integration indicate the user’s intent to gain more information about a topic. It’s also important to note device preference; Direct Answers are more prevalent on desktop searches than mobile. … [Read more...] about Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box –