Informational websites that depend on attracting a tremendous amount of traffic in order to maintain their ad rates are at the mercy of featured snippets, which provide users with immediate answers whenever they search with specific questions. Featured snippets also push traditional rankings below the fold, which may negatively affect CTR. … [Read more...] about Do organic keyword rankings matter anymore?
Other Metrics to Focus On If keyword ranking reports matter, why don’t all SEO marketers send them to clients? Cyrus Shepard laid the case for the death of keyword ranking reports, citing certain problems these reports have such as not knowing if a keyword you rank for is actually sending you traffic, not being able to track for long-tail keywords, and changes in SERP features. Keyword rankings may be important to keep track of but this isn’t the only metric you should focus on. … [Read more...] about 70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]
When you don’t have the exact keywords on the page but are still relevant enough for a search term that you come up in search results for it, this is called query expansion. For example, perhaps you have a webpage about cycling that ranks for “biking,” even though you use the term “cycling” throughout the page. Google is becoming smart enough to understand that these terms are synonymous. … [Read more...] about Do keyword rankings even matter anymore?
This can be difficult for many people to truly grasp. They just see how much traffic they are getting. But more traffic doesn't mean more sales. Look for the keywords that are most relevant to what you have to offer and then check the conversion rates. If conversion rates are low, you may not want to place such a high value on this keyword. … [Read more...] about The Value (or Lack Thereof) of Measuring Keyword Rankings
Best Keyword Ranking Tools for SEO - Wordstream did a nice job showing us some of the free and paid search engine rank checking tools out there. If you haven't updated your rank checking tool recently (or in the past several years) you should check out what is out there now. … [Read more...] about Best Keyword Ranking Tools for SEO by WordStream