High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and expansion of universal search, as well as Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional keyword rankings are diminishing at an alarming rate. In today’s search landscape, SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings, considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs, local results and other forms of content. Keyword rankings aren’t the only way to … [Read more...] about Do organic keyword rankings matter anymore?
Part of any keyword strategy is knowing what your target keywords are. With that, you can optimize your research and campaigns to ensure that you’re ranking for the right keywords on SERPs. But how do you measure success for your keyword strategy? One way to do that is through keyword ranking reports. Keyword ranking reports may be essential, but do SEO marketers really send them out to their clients? According to a survey sent out to Search Engine Journal’s Twitter audience, majority of the respondents (70%) send keyword ranking reports to clients, while 30% don’t. Based on these results, keyword ranking reports are a relevant metric to send out to clients. But why don’t some SEO marketers send them? Let’s take a closer look. Keyword ranking reports allow you to keep track of the progress of your keyword strategy and SEO campaigns. You can use this report to manage your keywords and identify what your high-ranking and low-ranking keywords are. You can … [Read more...] about 70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]
Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience. High search engine rankings can be great — but only if the keywords drive traffic, deliver conversions and improve your ROI. Sometimes, a brand owner or client has specific keywords for which they want to rank because they think those keywords are valuable. You plead your case on why these keywords will not be good targets (e.g., because they have low search volume, the content does not meet the intent and so forth), but you’re a team player, so you go ahead and target the keywords to make your client happy. Once you get your client into the top three positions in Google, they come to you and say, “Great job, but I did not get any traffic or sales from the keywords that you have optimized for.” This is a … [Read more...] about Do keyword rankings even matter anymore?
A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients? There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. Heck, I'm not even sure it's one of the top 5 most important measures of success! But instead of just yelling, "ranking reports suuuuuuuuuuuuuuuuuuuck" at the top of my lungs, let's look at how we can accurately measure the value of any particular keyword ranking. I think you'll find a lot more here than meets the eye. If you spend any amount of time looking at your site analytics, you'll find that what gets huge click-throughs on Bing may not work so well over at Google. Similarly, what converts well on Yahoo may not convert at all on Bing. Each engine has varying degrees of searcher interaction, … [Read more...] about The Value (or Lack Thereof) of Measuring Keyword Rankings
Best Keyword Ranking Tools for SEO - Wordstream did a nice job showing us some of the free and paid search engine rank checking tools out there. If you haven't updated your rank checking tool recently (or in the past several years) you should check out what is out there now. … [Read more...] about Best Keyword Ranking Tools for SEO by WordStream