By Kaitlyn O'Toole / May 24, 2018 Google AdWords Paid Search Search Engine Optimization We know that great keywords are a vital part of a successful AdWords campaign, but how do we find them? Conducting research to find those relevant keywords may seem daunting, but it’s not impossible with some dedication. Make your keyword research as painless and productive as possible with the recommendations and resources below. Define Your Keyword Strategy & Goal Before we begin keyword research, the first step is to define our goal for our ad campaign and then the keyword strategy. To get ourselves heading in the right direction, we can ask questions like: Why are we creating an ad campaign? What product are we selling? Who is our audience? How would our audience think about this product? What do we want to accomplish with this campaign? What is our end goal? Defining the strategy straight away keeps us on task as we go through our research, providing a guide as we explore all the … [Read more...] about Keyword Generation & Research Tips for PPC Campaigns
Keywords in research
What is the importance of keywords in SEO? Many People ask me And Many SEO Beginners get confused to find the Importance of Keywords for SEO. So Guys Today I’ll discuss the SEO keywords importance. Only 2 Ways to Get Success in blogging field, which are… Use the Right Keywords at right place in pages/posts give you traffic from search engines like google and When you optimize you website keywords then it will give you rank batter then other website. Like in humans Brain work is very important. So in SEO, Keywords play the important part in the success of any website or blog. Before doing any thing or write post or page, you must research on your keywords. So this post will tell you the SEO Keywords Importance. So let’s start with the basics of SEO, which tell you the Importance of Keywords in SEO. Let’s suppose You are not old in blogging field and You have 50 Pages or posts in your website/blog but you are getting traffic on only few posts, May … [Read more...] about Importance of keywords In SEO – SEO Beginners Guide
Image by Photography By Shaeree via Flickr I am frequently asked how to find search terms in a specialized industry--the other day I was asked specifically about the Biotech and the Medical Device industries. I think part of the reason this question comes up is that we search experts always use popular examples, such as "digital cameras," to demonstrate keyword research. But what if you sell apnea monitors? Surely a product that specialized needs a different approach, right? Wrong. I think that marketers without much experience in search marketing have grown accustomed to the idea that some kinds of marketing work for B2C, while B2B marketers need to put other techniques at their disposal. For example, if I was doing a seminar on TV commercials, the question, "How do you use TV ads in a specialized industry?" is a very intelligent question. The questioner recognizes that using a broad approach in a specialized market yields loads of wasted spending with little result to show for … [Read more...] about How do you find keywords in a specialized industry?
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not! The grand reveal was that I was horribly wrong, and that some advertisers were paying “about £70 a click” for the term ‘mesothelioma’, which is a type of cancer associated with exposure to asbestos. It was immediately apparent that legal firms would spend that kind of money because they were hunting for big ticket compensation lawsuits. Roll forward to the present day and I wondered how things had changed, as Google’s revenues have grown to more than $67bn globally and keyword inflation is a big deal in a lot of sectors. The good folks at SEMrush provided me with a huge list of the most expensive … [Read more...] about The top 100 most expensive keywords in the UK: new research
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective. Last month I analysed a large chunk of Google Adwords data from SEMrush to discover the most expensive keywords in the UK. Today, I’m releasing the same research for the US. The old adage suggests that everything is bigger in the States, and that certainly seems to apply to advertising expenditure. So, here are the top 100 terms, based on a massive dataset of 80m keywords… As you can see, the legal sector dominates, with the most expensive term closing in on a truly incredible $1,000 per click. It sounds insane, but consider that the average mesothelioma … [Read more...] about The most expensive 100 Google Adwords keywords in the US