Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often pick keywords with high search volumes in their field, but don’t pay enough attention to the relevancy of these keywords to their target customers. You need to choose keywords that match your customer’s concerns. For example, if you’re targeting affluent families who are searching for good schools for their kids, you shouldn’t pick keywords like “low cost public schools ny” or “affordable schools ny”. These families aren’t searching for those keywords. Instead, you should optimize for keywords such as “best schools ny” and “elite boarding schools ny” Each of your target customers have different needs and concerns, and they use different words when they search. You need to understand your customers and the … [Read more...] about Five common keyword research mistakes you need to avoid
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO
It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the confusion stems from the fact that PPC keyword management isn’t just one task—it’s a group of tasks. And some are less obvious than others. In this post, I’ll clarify what keyword management means to us at Group Twenty Seven and describe its many aspects, including: Negative keyword management Keyword trend audits Quality score benchmarks Duplicate keyword management Keyword click-through-rate management Low search volume keyword management. Negative Keyword Management For many non-PPC experts, keyword management is synonymous with negative keyword management. It’s true that negative keyword management is an important part of keyword management. But it’s only one part. Regardless, building negative keyword lists is a good place to start when launching new … [Read more...] about What exactly is PPC keyword management anyway?
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access My Paid Search Query Data? Yes! You can access your paid search query data, using the search terms report in AdWords. Just go to your keywords tab, and select the view search terms option. (Try it out yourself!) No. Contrary to reports, the report isn’t new, nor has it changed. It’s been around for many years now, but was once called the Search Performance Query Report. (The story on Search Engine Land has been updated since originally published.) Just to add to the confusion, the API version of this report is still called the Search Performance Query Report. 3. What if I Use a Third Party Paid Search Platform? Again, contrary to the rumors, users of … [Read more...] about 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and expansion of universal search, as well as Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional keyword rankings are diminishing at an alarming rate. In today’s search landscape, SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings, considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs, local results and other forms of content. Keyword rankings aren’t the only way to … [Read more...] about Do organic keyword rankings matter anymore?