Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile: I’ve been testing this feature for a while (one of the perks of being a Top Contributor) and have made several observations that I wanted to share. I collaborated with local search expert Mike Blumenthal and came up with the top things you need to know to get the most out of Google Posts for your SMB. Make sure you track click activity with UTM codes. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use in the call-to-action link, you can see more … [Read more...] about 12 things to know to succeed with Google Posts
Knowledgeable things to know
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). Because Enterprise SEO is much more like Supply Chain Management than it is Marketing. As an executive considering investing in an Enterprise SEO initiative, hopefully you can learn from this primer and my experiences over the last decade leading large institutions into SEO. Setting The Stage 1. Find some religion. I have seen dozens of large business deploy a ton of money into an Enterprise SEO initiative only to find out that Organic Search just was not as critical to their business as they would have hoped. We are talking real time and money here, so it would not be imprudent to do an exhaustive feasibility study into how Organic Search actually drives your audience or customer acquisition economic models. Those “free” search results are not going … [Read more...] about 25 Things To Know Before You Take The Plunge
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe. Knowledge Graph? “Graph” is a technical term used to describe how a set of objects are connected. Google has used a “link graph” to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a “social graph” understand how people are connected. “Knowledge Graph” is Google’s term for how it is building relationships between different people, places and things and report facts about these entities. Big Change, Subtle Appearance Earlier this year, the Wall Street Journal wrote … [Read more...] about Google Launches Knowledge Graph To Provide Answers, Not Just Links
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this site – if we’re going to write about SEO, we should know what we’re talking about. I see it as being essential to the modern journalist or writer online. These skills will help you write for the web effectively and ensure that your content finds its audience. Let’s be clear though: the quality of content is the first consideration: if the article sucks then no amount of SEO knowledge is going to help. The ability to write is the thing. After that, it’s about giving the content you created and the site you write for the best chance in the search engines. This isn’t all down to the writer, but I think writers should be learning abut this. It’s a way to future-proof your career. The … [Read more...] about How much do journalists and editors need to know about SEO?
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called 'natural language search'. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries. Natural language search is also key to a number of advancements currently taking place in technology, including voice search, digital assistants and smart home hubs. But what exactly is it, and how is it going to affect the way that we look for information online? What is natural language search? Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a … [Read more...] about Everything you need to know about natural language search