We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews. So, instead of just another post about why getting your ducks in a row for Mobile-First is so important, we thought we’d synthesize some articles that other thought leaders have published on the topic (including Google itself) that we think are important, and if you don’t feel like reading each article, we’re going to share our highlights – lucky you! We hope you enjoy the straight and to the point (and a bit sassy) commentary from Vizion experts Lisa Ainza and Shanti Shunn below. Read a few of the articles if you have time, and then get to optimizing! … [Read more...] about Mobile-First Indexing is NOT #FakeNews
Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Start Using Google Search Console Now you’re ready to start using your Google Webmaster console. First, create a sitemap and submit it. The Search Console tool has everything you need to easily create your sitemap. Go to the Search Console dashboard and find the “Crawl” option. Click this dropdown menu and then select “Sitemaps.” Press the red “Add/Test Sitemaps” button and enter “systems/feeds/sitemap” in the box provided. This will submit your sitemap to the console. Note: if you have WordPress, the Google XML sitemaps plugin will build your sitemap for you. … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Allintext The “allintext” search operator works like this: add “allintext:” before your Google search. For example, a search for allintext: social media marketing would search body text for every individual term. In other words, the operator will help you learn whether all the terms after “allintext:” appear in the text of a page. Although the allintext: operator isn’t 100 percent accurate because it won’t look for text that appears close together, it’s a beneficial tool if you’re looking to see if the words in a phrase appear on your website, a competitor’s, or elsewhere. … [Read more...] about 10 Google Search Operators Every SEO Should Know
Google has a goal for small businesses, to make advertising so easy that they can be up and running with ads in just minutes. Smart Campaigns are rolling out to advertisers this year. Smart Campaigns are: Simple. Save time. Deliver real results. These campaigns create sample ads for the advertiser by pulling information from their website and Google My Business listing. In addition to creating ads, Google is also testing the ability to create web pages for the half of small businesses who do not have a website, and then match those pages to the ad creative. Google claims that Smart Campaigns are 3x better at getting ads in front of the right audience, so why not try them out? … [Read more...] about Google Marketing Live 2018: Keynote Recording & Recap