May 2, 2018 by Kristien Matelski Mobile, Search Engine Optimization Vizion Interactive We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews. So, instead of just another post about why getting your ducks in a row for Mobile-First is so important, we thought we’d synthesize some articles that other thought leaders have published on the topic (including Google itself) that we think are important, and if you don’t feel like reading each article, we’re going to share our highlights – lucky you! We hope you enjoy the straight and to the point (and a bit sassy) commentary from Vizion experts Lisa Ainza and Shanti Shunn below. Read a few of the articles if you have time, and then get to optimizing! Using Page Speed in … [Read more...] about Mobile-First Indexing is NOT #FakeNews
May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Jun 15, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT). Google Search Console is a free webmaster console that generates a wealth of information about your website and its visitors. It lets you track metrics such as the number of site visitors, where they came from, what devices they’re using, and what pages they like the most. It also makes it easy to detect and repair issues with your site, submit a sitemap to Google, and more. If Google Search Console sounds like a tool that could benefit you, set up an account with the following steps. Start a Google Account First, if you don’t have a Google account, you’ll need … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Jun 18, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business. Learning the top 10 search operators can revolutionize how you conduct website research. Gain insights into new SEO opportunities, improve your rank on Google search results, and unleash your full potential with the right search operators. Cache Ever wonder what the “cache” option next to your search results in Google means? It’s an advanced search operator that SEO experts can use to discover the most recent cache of the website. Google’s browser cache contains information from the most recent collection the Google search bot took. The cache will look like the … [Read more...] about 10 Google Search Operators Every SEO Should Know
Jul 12, 2018 by Kristien Matelski PPC Marketing, Search Engine Optimization, Search News Vizion Interactive In case you missed it, Google was Live on Wednesday, July 11, 2018 with its annual Marketing Live Keynote, but don’t worry, we’ve got you covered with the recap! Also, in case you want to view the full recording, you can check that out here as well. Food for thought: “As compared to 5 years ago, there are a billion more people on the internet today. There are 2x as many people on smart phones.” -Sridhar Ramaswamy, Senior Vice President Ads That’s a pretty staggering number, and to go along with that, those billions of people have higher expectations for advertising. Google’s opening message was that ads should be: Valuable. Transparent. Trustworthy. Those three advertising goals set the tone for Google’s roll out announcements. So let’s take a look at what’s coming soon. First, YouTube will be undergoing some major … [Read more...] about Google Marketing Live 2018: Keynote Recording & Recap