Spend Your Time On Communities Of Link Partners Anybody trying to “build links” gets desperate from time to time. And when you get desperate, you grab any opportunity you can find. I think that’s why there is a tendency among link builders to treat each potential link partner as an individual, totally unique case, and then scramble for attention. … [Read more...] about How To Scale Outreach Today
Large scale farming vs small scale
Budget Mobility This was a bit trickier, and I won’t bore you with all the agonizing details, but being able to move SEM budget from one business to another in the middle of a quarter or business year required a level of internal selling that I hadn’t previously undertaken. We developed decision-making frameworks (those of you familiar with RAPID or RACI know what I’m talking about) to outline the budget movement process. I had one person near full time on this for nine months, so it was no small task. … [Read more...] about In-House PPC Programs For Big Companies – Part II
That’s a very, very hard problem that we haven’t solved, and it’s an ongoing evolution how to solve that problem. We wanted to keep it strictly scientific, so we used our standard evaluation system that we’ve developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?” … . “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?” [Our] job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red. … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Hot At Sphinn: SEO/SEM Standards & Certification, Black Hat Vs. White Hat & More The opinions were flying last week on our sister site, Sphinn, mostly in two discussions about a couple hot topics across the SEO/SEM industry: black hat vs. white hat labels and industry standards/certification. Sphinn member David Zimmerman kicked it off by starting a discussion about getting rid of the terms “black hat” and “white hat” […] … [Read more...] about The Day In Search, April 11, 2011
I would have to say this starts to become some what subjective. Some of it you can only gain from experience, looking at hundreds of sites over time. You can get pretty good at spotting paid links, paid blog posts, free directory spam, etc. When that doesn’t jump out at you, you start looking deeper for “paths” as we call them here. What content are people linking to? Does this site work for coupon offers? Did they create some really cool research that people linked to? Is their blog attracting lots of links? And so on. If you can discover these “paths” then we try to create something similar on our client’s site to attract similar links. … [Read more...] about 30 Link Builders Discuss Backlink Analysis For Campaign Design