Last July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public to explore and try out. Many of those projects sprouted out of Google’s 20 percent time approach, where engineers are encouraged to spend one day a week, or 20 percent of their time, working on projects that aren’t necessarily part of their job description. Amongst those projects starting out as 20 percent time projects are Gmail, Adsense for content, Orkut, and Google Suggest. We’ve been told that the 20 percent initiative isn’t going away, but Google seems to be growing a little more secretive. When Eric Schmidt stepped down as CEO of Google, and Larry Page took over that role, Co-Founder Sergey Brin’s position of the company was redefined as well, and we were told that he would be in charge of “special projects” at Google. A New York Times article … [Read more...] about Is Google Aiming at Building Faster Networks and Data Transmissions?
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Optimize: To make the most effective, perfect, or best use of a situation, opportunity, or resource. “We live in an age of information overload, rapid technology growth and constantly evolving consumer behaviors. Marketers need to understand the roots of these changes and how to apply the principles of optimization for a more customer centric content and social media marketing strategy.” – Lee Odden For those who already familiar with Lee, he’s CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services, including for large-scale enterprises (like Hewlett-Packard) and innovative startups. He’s considered one of the industry’s top thought leaders in search marketer and is a rather popular speaker on the speaking circuit, including his most recent talk at Search Engine Strategies New York earlier this year. I’ve been familiar with his work since we both got started in the industry circa … [Read more...] about Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […] How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM As digital marketing professionals, we work with a wide range of clients. Some are Fortune 500’s and some are mid-tier businesses trying to compete in tough markets. The latter of these can be considered ‘challenger brands’ for two reasons – contending with the industrial strength heavy hitters can be daunting for them and positioning these […] 7 Things On My Google AdWords Wishlist For Santa Dear Santa, … [Read more...] about The Day In Search, December 12, 2011