As digital marketing professionals, we work with a wide range of clients. Some are Fortune 500’s and some are mid-tier businesses trying to compete in tough markets. The latter of these can be considered ‘challenger brands’ for two reasons – contending with the industrial strength heavy hitters can be daunting for them and positioning these brands to stand head to head with the top players can be hard for marketers. So what is the solution to effectively grow the market share of these challenger brands while improving their online positioning? Turning a challenger brand into a market leader requires following a specific five step process. Each step builds on the one before it resulting in a continuous cycle – a cycle of growth and efficiency. First, let’s review the steps: Conduct a market analysis of your client’s vertical Dig into their competitors using Competitive Intelligence (CI) Audit your client’s program and baseline Create … [Read more...] about How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM
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For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family. So … technical SEO is a really big deal. Kevin went in-depth on topics such as: How they use log file analysis to boost rankings Their process for cleaning up low-quality content Tactics to improve the internal link structure How to promote SEO education internally within a large 2,000+ person company. How they measure and track SEO success in a company with NO sales team and where organic traffic is responsible for 50% of their product sales. Kevin also answered lots of questions from listeners on Twitter Enjoy! Sponsors BuzzSumo – … [Read more...] about 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
In a study conducted by SEMrush and Ghergich & Co., we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Our focus was on questions, prepositions, and comparisons search phases. I have seen great success earning featured snippets in these three areas. But I wanted the data to back up what I saw on the ground. Now, thanks to SEMrush, I have it. TL;DR Raw Data Linked at the bottom of this article. Let's start by looking at the power of question keywords. New to Featured Snippets? The data says start here! Something shocking happens when I remove questions, prepositions, and comparisons from our large data set. Contrary to popular belief, only 7% of generic keywords have featured snippets. Small studies show higher numbers, but 80 million keywords is the largest study I have seen. (Generic keywords are any non-question, preposition, or comparison keyword.) You can see in … [Read more...] about Large-Scale Study: How to Rank for Featured Snippets in 2018
Once more unto the breach! In our last study, we analyzed featured snippets on desktop. I couldn’t be happier to share with you data and insights from Ghergich & Co.’s latest partnership with SEMrush. We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. The Goal of This Study With the results of this study, we hope to arm you with a data-backed approach to unlock the potential of Google featured snippets on mobile. First, pocket these resources: Featured Snippet Cheat Sheet (Download Printable PDF) Featured Snippet Data (Google Sheet - save a copy) Featured Snippet Hubs (Top Performers) Let’s start off with findings on a subset of data we analyzed inside the 1.3 million snippets. We call this subset featured snippets hubs. These hubs are URLs that earn many featured snippets to a single URL (an article) on a site. We analyzed 2,960 hub URLs in SEMrush’s dataset that earned 20 or more featured snippets each. For … [Read more...] about How to Earn Google Featured Snippets for Mobile: Large-scale Study
Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.