Summary - Think Like a SEAL I hope you found this post about applying SEAL philosophy to SEO helpful. This is by no means an exhaustive list of how SEAL thinking could help us succeed as marketers. That said, the core points that Dave brings up directly relate to what we do every day as SEO's. I recommend speaking with your teams about the bullets above, try and improve how you work as a team, and see how close you can get to Special Operations SEO. I plan to write more posts with Dave in the future, so this isn't the last time I'll be talking about Navy SEALs and SEO. … [Read more...] about Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]
Large scale planes
Before you embark on this route, it’s important to keep in mind that even if Google agrees that your site was collateral damage and shouldn’t have been swept up in this change, you may not see things fixed quickly. Google has been very clear that this was an algorithmic change that overall improved search quality. Because it didn’t target specific sites and is based solely on signals across the web, Google can’t manually restore a site’s rankings. And they aren’t going to roll back the change. Instead as they continue to refine things, they will use the examples from this thread. … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Kelly Gillease is Vice President Marketing at Viator, the largest online provider of tours and activities worldwide. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on geekcast.fm. … [Read more...] about The 15 Minute Paid Search Tune Up: 3 Quick Fixes
TweetUp Brings AdWords Concept To Twitter Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for Twitter search what AdWords (and other paid search platforms) does for web search. It’s not officially tied to Twitter, and will compete with Twitter’s expected ad platform (whenever it launches). … [Read more...] about The Day In Search, April 12, 2010
First, perform an audit of the current state of search marketing within an organization. Bill recommended using a multi-step checklist to look at basic elements of search friendly design, spiderability, algorithm compliance, coding issues and so on. At this point, it’s also important to also sell the idea of unified search marketing within an organization. A good way to do this, he said, is by using a “missed opportunity matrix” to encourage compliance with both a carrot and stick approach. … [Read more...] about SEM Strategies For The Enterprise Life Cycle