Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now. Why the speculation around an algorithm change? The evidence came from a few different sources… MozCast is a tool from Moz that anyone can access, which measures Google algorithm ‘turbulence’ over the previous day. “The hotter and stormier the weather, the more Google’s rankings changed.” The temperature on Thursday 2nd September was a sweltering 108 degrees. I know we’re not supposed 2 trust SERP monitoring tools 4 updates but just in case I’ll just leave this here. #SEO pic.twitter.com/LcvrGZ5Cy7 — Dawn Anderson (@dawnieando) September 3, 2016 This is happening right now. Might even be tempted to think it’s #googlepenguin pic.twitter.com/lrOdqhwdg9 — Dawn Anderson (@dawnieando) … [Read more...] about Google’s latest algorithm update: did anything happen and what might it affect?
Latest algorithm update from google
share tweet share pin it e-mail share Google Updates don’t come around on a fixed date every year like Christmas or St. Patrick’s Day. You don’t even know approximately when to expect them. What we do know is Google is never finished; they won’t stop tweaking their algorithm, and we won’t stop trying to analyze and interpret the impact of these updates. Last week, on 12th March, Google announced an update to its core algorithm. We’ve taken a look at domains that saw changes in their SEO Visibility and found some interesting patterns that suggest websites must do even more to update their game with unique and interesting content. Not all updates are born equal When we use the term “Google Update,” we generally mean larger, far-reaching changes to the search algorithm. These can target either particular, easily-recognizable aspects of websites (e.g. HTTPS) or they can be less clear-cut and reward … [Read more...] about Google Core Algorithm Update
share tweet share pin it e-mail share It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details, what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm as the company’s latest and greatest effort to match the meaning of queries performed by users with the content of documents available on the Internet. This may seem unsurprising: surely, this is the central aim of a search engine? But reading between the lines, it means that Google has received a fuel injection of sorts to make these appropriate matches both more efficient and more effective. During the announcement of the new algorithm at the end of September, it was confirmed that the algorithm wasn’t about to be sprung on unsuspecting … [Read more...] about Life after Google’s Hummingbird algorithm update – what does it all mean? –
Are Backlinks Still Relevant for SEO? The term SEO is in the internet from so long. From the time it came into existence both search and content marketers believed that Search Engines use different kind of backlinks differently for ranking their websites. As the years has passed, Google has released many algorithm changes which has affected the rankings of websites differently. But, now in the 2017, are Link Building still relevant for SEO? In this article, I am going to explain things in detailed manner. So what kind of backlinks are important now? According to search metrics annual study, Quality content is more important for ranking high in Google. But what about backlinks? If the content is really good, then a lot of websites will automatically link to your quality content. Equally, Link Building and backlinks also plays an important role in ranking a website. For this reason, a lot of content marketers and SEO professionals crave to get more backlinks to their website. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
To site owners working to recover from August’s core algorithm update, Google’s John Mueller suggests making content more relevant.This topic was addressed in a Google Webmaster Central hangout last week in response to the following user-submitted question:“Regarding the last big core update – how soon can we see sitewide changes after we fix all of the content that didn’t satisfy intent? Is that like three months? Or is that longer?”When it comes to these core algorithm updates, Mueller says it’s not a matter of fixing specific issues.Rather, Google is more concerned with how relevant the content is to searchers’ queries.People’s needs change, so perhaps the relevance of a site’s content has waned over time.Site owners should take an honest look at the content that dropped in rankings after the August update.Consider how to make that content more relevant to the queries it previously ranked well for.However, even after … [Read more...] about Google: Make Content More Relevant to Recover from August Algorithm Update