On June 3, Google pre-announced the launch of a “broad core algorithm update” to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.CCN & the Algo Update FalloutBut freak out we did. Most notably, cryptocurrency news website, CCN reported that their organic visibility had dropped by 90% and that they were shutting down as a result.While no one wants to see others losing their jobs, their “demands from Google” underestimate the complexities of Google’s algorithms and completely misjudge how they operate as a business.A three-month heads up on algorithm updates and what it might impact?Direct communications to news sites that are about to experience substantial drops in organic visibility?A global task force reviewing future algorithm updates?Good luck making that happen!It later emerged … [Read more...] about 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy
Latest algorithm update from google
Google’s SEO Starter guide states that compelling and useful content is highly important, more than most other traditional ranking factors. Because getting content right is so important for ranking, I asked Jeff Coyle, the co-founder and Chief Product officer of MarketMuse.com if he had any insights.What he shared is an interesting view from the perspective of the content strategy employed by the winners and losers.MarketMuse is an AI-powered Content Strategy and Intelligence Platform. Understanding what kinds of content ranks well is a topic Jeff is expert in.Jeff offered four insights from the data he collected about the kind of content strategies that were affected by the recent Google core algorithm update. Then he had three actionable suggestions for improving a site.Content Quality is a Key Factor for Ranking in GoogleGoogle’s SEO starter guide discusses site navigation, headings (H1, H2) and other traditional SEO factors. But out of everything discussed, Google … [Read more...] about Content Strategy and the Google March 2019 Algorithm Update
By judethomas Last updated on January 10, 2019 at 02:13 pm Google’s algorithm updates have always been the talk of the SEO town, with 2018’s series of updates bringing in big ranking changes to a variety of different websites. With updates like the Google Medic impacting website content and search rankings, Google always finds a way to optimize their search engine to ensure that users would be getting the best results. The updates that we have seen in 2018 also mean that 2019 would be no less different, as Google never sleeps and makes sure that their tools and search engines remain up and running for users and SEO professionals to use. With this in mind, a lot of SEO professionals have been expecting possible updates as soon as 2019 rolled in, and within a few days, it looks like Google has launched another impactful update to begin the year. Here are our thoughts on this new update and how it affects your SEO. Tracking the update When tracking algorithm updates and … [Read more...] about A Closer Look into the Google January 2019 Algorithm Update
By judethomas Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results. This 2018, we have already seen numerous updates, from Google Images removing the ‘View Image’ option to Google launching an algorithm update last March that caused a fluctuation in rankings. This past month, Google has once again launched a new set of algorithm updates that continue to optimize search. One of the latest updates is the Google Speed Update, which aims to implement mobile loading speed as a search ranking factor. Mobile SEO has been gaining more traction over the past year, which is in line with the growing number of mobile users using search on their devices. We have covered mobile optimization in detail previously, and with the updates rolling in, it is time to re-open the discussion. Here are some of the most important updates during June and July 2018, and how to optimize your … [Read more...] about A Look Into the Latest Google Algorithm Update (July 2018)
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now. Why the speculation around an algorithm change? The evidence came from a few different sources… MozCast is a tool from Moz that anyone can access, which measures Google algorithm ‘turbulence’ over the previous day. “The hotter and stormier the weather, the more Google’s rankings changed.” The temperature on Thursday 2nd September was a sweltering 108 degrees. I know we’re not supposed 2 trust SERP monitoring tools 4 updates but just in case I’ll just leave this here. #SEO pic.twitter.com/LcvrGZ5Cy7 — Dawn Anderson (@dawnieando) September 3, 2016 This is happening right now. Might even be tempted to think it’s #googlepenguin pic.twitter.com/lrOdqhwdg9 — Dawn Anderson (@dawnieando) … [Read more...] about Google’s latest algorithm update: did anything happen and what might it affect?