7. Map Current URLs to New Site One easy-to-manage process that allows you to track each page is to use a simple spreadsheet that shows all old page URLs in one column and the corresponding new page URLs in a second column (example below). Every page on your old site should have a corresponding new page on your new site. By doing so, you take control over the correlation process, instead of sending traffic to 404 pages. Start off by mapping your most linked to content first. You can use Open Site Explorer to find the most linked to pages. … [Read more...] about The Complete Guide to Launching a New Website
Launch new website
Use a theme that has good support. You can probably find a bunch of free themes, but they may not have the level of support you need. Select a theme that is lightweight and fast. Site speed is a critical SEO factor, so you want to choose a theme that does not have bloated code. I’ve found the Genesis Framework by StudioPress to have some of the best and strongest coding. Choose a mobile optimized theme. A mobile and responsive site is now a requirement for search optimization. According to Google’s mobile algorithm, a site that is not mobile friendly will not be as likely to appear in mobile search results. … [Read more...] about How to Help Your New Website Get Indexed on Google
Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
Posts with photos, especially links with thumbnails, get upwards of 120% more engagement than posts without. I’m still extremely happy with the feedback we got, but one little fix pre launch would have made a huge difference. Make sure that your site is optimized with Open Graph so your shares get the most reach possible. … [Read more...] about 7 Ways To Get Links When Launching A New Website
The key is to realize that you need to get way out in front of this. By the time people are trying to schedule the project planning meeting, it is way too late to make major changes in the way they perceive SEO, or perceive the priority of SEO. … [Read more...] about SEO Opportunities Begin Well Before New Website Development