This article was updated 11/2016 to reflect changes in the industry. Due to the fast paced nature of the web, a site redesign is an important part of the optimizing your site and creating a better user experience. Best practices today may not be viewed as best practices tomorrow. You don’t want to appear outdated, so once every 2-3 years you should launch a new website design or move to a new domain. But launching a new website is one of the biggest updates you can make online. To avoid SEO disaster, you need to invest in planning before you go live and perform tests at each level to minimize problems when you launch. The following launch guidelines have been separated into the four categories: Launch Checklist Before the Launch During the Launch After the Launch New Website Launch Checklist To get started, I’ve created a Launch Checklist so you can monitor the website launch process. This checklist should be kept up to date throughout the entire move and you can even … [Read more...] about The Complete Guide to Launching a New Website
Launched new website
Imagine this. You’re an entrepreneur with a hot new product. You’re about to launch your website, sell your product, and change the world. All you need to do is get your website up and running. Oh, and you need to get it to rank, too. So, how are you going to do it? Is it possible to create a new website and start ranking on the first page of Google in just a few weeks? The old-school SEO companies used to claim they could get a “first position” ranking for your company. Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO. The process is different, but it is still possible to get your website ranked quickly. I’ll explain how. Know What You’re Targeting First, you need to define what it is you’re trying to rank for. There is no such thing as simply ranking. You have to rank for a given keyword. As … [Read more...] about How to Help Your New Website Get Indexed on Google
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the … [Read more...] about Help! I just launched a new website and my search rankings tanked!
Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became 352. Our new name came with a new brand and a new website. It also came with more than 3x the traffic that we typically see. There are thousands of things to think about when you’re launching a new site (a million if you’re changing your URL structure or domain name), but one thing that is sometimes overlooked is what you’re going to do to promote it. Internal Buy-In You already have a group of people who will definitely share and talk about your new site: anyone at your company. But remember, they may not be as link-savvy as you, so don’t forget to coach them on the best way to spread the news. For example: Use the “share” button from your company’s Facebook … [Read more...] about 7 Ways To Get Links When Launching A New Website
Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. This is one of the more basic headaches. Product marketing, engineering, PR and the executive branch can all weigh-in in ways that can have you ripping your hair out. Many development priorities. This is often the most frustrating challenge, because it is the hardest one to combat. Other priorities may well be more important in the short term than what you are pushing for. Or, worse, it just makes it harder for you to get key players to buy into your idealistic view of the best way to build the new website. Ignorance of SEO. You still run into those that think that SEO is unimportant. Yes, they are still out there. I dug into this a bit in my article, Why Do Brands Overlook the SEO Opportunity for Non-Branded Keywords? … [Read more...] about SEO Opportunities Begin Well Before New Website Development