Use the “share” button from your company’s Facebook post on the launch instead of posting on their own. Give them the right descriptors for your new brand, i.e., “Web design company” to “digital agency” to blog on their personal sites. Those will become both anchor text and in-text co-occurrence. … [Read more...] about 7 Ways To Get Links When Launching A New Website
Launches new website press release
Remember to use keywords, long-tail keywords in particular (Your site will not rank for large terms right away), on every page and in page titles. Put your keyword database for your site to work on every page. You want to make sure you’ve created a fantastic, optimized page for every possible aspect of the business before the launch happens. … [Read more...] about 7 proactive ways to jump-start your SEO before a site launch
If content marketing is the new SEO, then this is the new paid link. Write or create great content, then pay to promote it on social media sites in the hopes that people will click, share, blog and link. While the initial promotion is paid, the sharing and linking becomes curatorial and editorial. It’s like getting bloggers and influencers to launder your paid links. … [Read more...] about Is Paid Social Media The New Paid SEO?
Time– to seed the market, to engage with people, and time to wait for traceable results. Resources – people at the company who truly have specialized product knowledge to participate in engaging people. Creativity – compelling content that breaks traditional boundaries can make or break a campaign. Risk Tolerance – paid search, when done well, will generate leads and opportunities, even if the ROI isn’t ideal. Social media marketing is betting on real product acceptance by real people, and then figuring out if the increased demand can be credited in a meaningful way to the social media campaign, or whether the demand generated came from the trade shows, print, TV, radio, outdoor, direct mail, and other traditional product launch vehicles. … [Read more...] about New B2B Product Introductions: Prioritize Your Online Tactics
Assessing an organization’s intangible linkable assets is a bit more tricky, and typically involves a bit more conversation, fact-finding and general back and forth internally than identifying the tangible assets. Knowledge leadership is one example of an intangible linkable asset; however, you have to get this asset to perform an interview, write an article, or get on a podcast at a specific time. When it comes to intangible assets, by and large you’re creating more work for someone. It should be understandable that you have to convince them that their work is worth the effort or even the cost. … [Read more...] about A Starting Point For New Link Building Campaigns