However, if you do not follow these guidelines, you will see your organic traffic decrease and I have seen organic traffic drop by as much as 50% when proper planning has not been executed. The chart below is for a website that decided to launch the website first and ignore the guidelines – The impact was so dramatic it could still be seen 6 months post-launch. … [Read more...] about The Complete Guide to Launching a New Website
Launches new website
Facebook ads/promoted posts Email newsletters Sharing it with influencers and asking them to share it on their social networks Posting it on Facebook Posting it on Twitter Posting it on Google+ Posting it on LinkedIn Posting images on Pinterest Posting it on industry forums Posting it in comments Promoting it using PPC Syndicating it … [Read more...] about How to Help Your New Website Get Indexed on Google
Consider an example from the publishing world. The Financial Times, while working on a new version of its site, ran an experiment to understand how speed impacted user engagement — specifically, the number of articles read by visitors, which is one of the primary ways they measure their success. They then used this data to calculate the impact on their revenue. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
The key is to realize that you need to get way out in front of this. By the time people are trying to schedule the project planning meeting, it is way too late to make major changes in the way they perceive SEO, or perceive the priority of SEO. … [Read more...] about SEO Opportunities Begin Well Before New Website Development