Google’s efforts to evolve and adapt are driven by the desire to serve users better. It is successful because people keep coming back again and again to search. If users don’t keep returning, Google will lose money — and eventually die. So, providing the best user experience will always be the primary focus of the search giant. … [Read more...] about Will Your Business (And Your Website) Adapt & Evolve With Google?
Launching rocket site
Jason isn’t asking these questions for a blog post. Wasn’t the Jason Calacanis playbook with Netscape to hire top Diggers? Do you think he might be trying the same strategy with Wikipedia and his new wiki/community-driven search engine? Wikipedia is the site that can outrank any SEO. What if he could somehow “harness” all that wikipower to make a search engine and drive all the SEOs out of business? … [Read more...] about From My Inbox: More Defense Of SEO
heavy dependence on Google. But I’ve been meaning to do a Q&A with Rich, so I’ll … [Read more...] about Real Skills That Can Protect Your Traffic
When doing keyword research, consider the different keyword combinations that are consumers are likely to use when seeking your business. These fall into a few different kinds of searches. A customer who knows you may do a search by your business name, such as “Smith’s Widgets.” A customer who hasn’t heard of you may search by your business category, such as “widget manufacturer.” They’ll often include local qualifiers such as the city name where you’re located, like “Walla Walla widget manufacturer” (although Google is now increasingly assuming consumers may want some types of searches to deliver up local results, and this may reduce consumers’ practice of adding their town names in queries). … [Read more...] about How To Rank Higher In Google Place Search
The pastor (Ed Young) at my mega church in Dallas, Fellowship Church, has just begun Tweeting as well, reminding members of upcoming events, commenting on stuff going on and using it as yet another means of keeping connected. Odd for a church to be so sophisticated at marketing, but actually a natural progression for this one since their mission is to be highly relevant and dynamic. It’s really great that they make it personal by having Ed do it, rather than using just an impersonal, institutional persona. … [Read more...] about Harness The Power Of Twitter For Local Marketing