Over the last dozen plus years, unscrupulous SEO's have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout the SEO community. To be fair, some of the complaints about SEOs are deserved. Not for the entire SEO community, but for a small segment of "SEO providers." Unfortunately, like sleezy lawyers, it only takes one to ruin the whole batch, perceptively. I'm sure many readers have either heard about, or know someone who has had (or have themselves had) an extremely negative SEO experience. I talk to many business owners who are skeptical about SEO because their last SEO didn't perform as expected, either over-promised and under-delivered, dropped out of contact, or just wasn't doing the job as promised. Sometimes this is an accurate reflection of the SEO and their work, sometimes it's just about misplaced expectations. … [Read more...] about How to Turn a Negative SEO Experience Into Success
Lawyer questions to ask client
I received my undergraduate degree from a small, liberal arts college in Siloam Springs, Arkansas where drinking, smoking and even dancing were forbidden. Those were the rules, and everyone knew what they were. You signed a paper when you enrolled acknowledging you knew these rules. But in truth, the rules were only enforced in the most egregious cases. If you were halfway smart, you wouldn’t get caught. In my youthful arrogance, my parting words in my final column for the school paper read, “And finally, I never got caught.” Looking back, I didn’t get caught because I was smart – but simply because the rules were not enforced as strictly as we perceived them to be. For the past several years, we’ve been living in an environment where Google was much like my undergraduate school. Sure, we all knew the rules. We knew that some people got caught and penalized or kicked out of the index. I’ve been doing SEO since before Google was around, and I … [Read more...] about Do You Need To Protect Your SEO Agency From Clients?
During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links? Are reviews an important factor for local ranking? How many citations should I build for my client? How do I know the best categories for my client to be listed in? But, they are all asking the same basic question: What do I need to focus on to improve my client’s rankings? Unfortunately, I don’t have a silver-bullet answer because there isn’t one. Every client, every location, every industry and every competitor set is different. And because of this, the right solution is also different. What I do say to them is that all successful and efficient SEO campaigns start with detailed Research and Benchmarking. Research and benchmarking gives you a clear understanding of each client’s SEO situation and how they compare to their competitors. Once … [Read more...] about How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking
Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search engines and others — perhaps even Facebook, Twitter and individual bloggers — to pay news publishers if they link to or even briefly summarize news content. The hearing didn’t result in a vote. It was the next step in a process that may lead to Leistungsschutzrecht becoming law or not. Below, some background on what happened at the hearing, along with some analysis from my perspective about the law. Before I go further, an important note. I am not a lawyer. English is not my native tongue, and I am not a trained journalist. Please do not expect legal expertise, journalistic style or proper English. I do not speak on behalf of anyone else. This is my personal opinion. But I have … [Read more...] about German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content
According to John Bennett, director of the Master of Science and executive coaching and assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte,“between 60-80% of jobs are found through personal relationships.” That’s why it’s important to cast a wide net and network as mush as possible through organizations like college alumni associations, business fraternities, and industry events. Of course, there are also plenty of networking opportunities online through sites like Quora and social networks like Facebook, Twitter, and Pinterest. But when it comes to networking professionally online, the go-to site is LinkedIn. Since 2002, LinkedIn has become the world’s largest online professional networking site with over 380 million members in over 200 countries and territories. And while LinkedIn has proven to be an incredible assist for anyone looking to make professional connections or find employment, there … [Read more...] about 12 Professional Networking Alternatives to LinkedIn