So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
You and I are in the business of optimizing websites and helping businesses grow. And, as a reader of SEJ, you understand the importance of high performing websites to serve your web visitors. Things like page speed, the accuracy of keywords to content match, relevancy from links, overall user experience, call to action clicks and forms engagement. However, what I’ve seen over many years now is that most of the website optimization strategies begin with a technical audit. They miss the most obvious aspect of audits: the customer. Since we buy with emotion and justify with logic, let’s review an alternate, complimentary beginning. Tech is OK, But Not at First A fast page SEO audit will typically point out things like: Robots txt file use Sitemaps Title tags, meta description, headings 404 error pages Redirects Duplicate content Page speed analysis Schema markup Crawl errors Mobile friendliness Link neighborhoods Social platforms Domain and page authority Software Tools … [Read more...] about Convert Your Traffic Using Emotional SEO Audit
SEO audits. I love ’em and I hate them. There is nothing more gratifying than uncovering that one issue that’s keeping a client’s site from performing well. The downside is that it can be very time-consuming. Everyone has their own methods and checklist when doing an SEO audit. Editor’s Note: To learn more about website audit and its various aspects check out this SEJ Marketing Think Tank webinar recap, or watch the video below. Sometimes we get into a rhythm and never think beyond our own checklist. Adding to your checklist is the key to an effective audit. Especially when new technologies and advancements in search become commonplace. Three years ago, you had to check and verify Google authorship to ensure it was set up correctly, today not so much. If you work with a client that is having issues with stories showing up in Google news—your checklist will be different from that of a standard SEO audit. In some cases, something very simple can cause a … [Read more...] about 7 Simple but Overlooked SEO Audit Tips
If you are operating and managing your own Google AdWords it can be difficult to know exactly where to begin. For many small businesses that do marketing in-house, you can typically start by having a consultation with the Google AdWords team once you get your account set up. Unfortunately, the problem is there is often a lot that you can be doing for your AdWords (which involves spending less and earning more) that Google may not tell you because this gets into more advanced practices. This article isn’t intended to knock the professionals on the Google team by any means, I myself have found them to be very helpful in the past; however, I do want to give you some independent fixes that could help you earn better results without increasing your bids all the time. Strategy is key with Google AdWords, and when you get over the learning curve of managing yourself, there is a lot you can improve for your individual business. Tips to Auditing Your AdWords for Success AdWords almost … [Read more...] about Audit Your AdWords: How to Spend Less and Earn More
According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24% of overall traffic in December 2014, up from 22.71% just one year earlier. So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic. Shareaholic’s data comes from the program’s network of “300,000+ websites reaching a global audience of more than 400 million unique monthly visitors.” Simply put, their data – and the implications of their conclusions in general – represent a huge amount of traffic. If the number of social media referral visitors your site is currently capturing is underperforming, taking the steps below can easily improve your traffic by 300% – if not much more. … [Read more...] about How a Social Media Audit Can Improve Web Traffic