Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story here about it. Google’s main entry point for those wanting to use Google My Business is here, where you’re greeted by this page: The “Get on Google” buttons are most prominent, and you can use those rather than “Sign in” even if you already have a Google Account (one is required for Google My Business). Doing this will take you to Google Maps: If you’re trying to quickly find a business that Google knows about, but which you might not have claimed to manage on Google, using the search box as indicated by the arrow marked 1 is a fast option. That will list various businesses matching your search term, … [Read more...] about A Visual Tour Of Google’s New Tool For Local Businesses & Brands
Lecce tour
The Big SMX London Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we’ve also developed a ton of new content for the show, to help you keep up to speed with cutting-edge knowledge, tools and techniques. While the primary focus of SMX London is on search marketing, there’s ample content for web designers and developers, social media practitioners, public relations people, traditional marketers—anyone who’s part of the team responsible for attracting and satisfying … [Read more...] about The Big SMX London Preview – A Virtual Tour Of What To Expect
A Tour Of How Networks Have Blocked Google TV From Their Web Content
After less than a week since its release, three of America’s largest television networks have started blocking Google TV users from watching video content on their web sites. Sort of. While ABC and CBS keep Google TV viewers out, as does Hulu, NBC actually still seems to let them in. Below, a visual look at the blocked world of Google TV. Google TV & Network Content Before doing the blocking tour, I think some basics are in order. For one, none of the networks are blocking Google TV users from accessing broadcast television. You can still go to ABC, CBS and NBC directly to watch over-the-air broadcasts through Google TV just fine. Instead, what’s being blocked are some full-length episodes of TV shows that the network provide on their web sites (some short video clips are not being blocked)> Next, it’s important to understand more about how Google TV displays video content from the web sites of major networks. The answer is easy. There’s no difference … [Read more...] about A Tour Of How Networks Have Blocked Google TV From Their Web Content
Google Buys Quicksee, Get Ready For “Virtual Tours” Of Places, Products, People
We’ve all seen “virtual tours” of open houses on real-estate sites. What if every location, every restaurant, store, museum, theme park ride and airport had a virtual tour on Google Maps? In three or four years that may be the case as a result of the acquisition of an Israeli company called MentorWave Technologies (or Quicksee), for approximately $10 million. Israeli newspaper Ha’aretz first reported the acquisition yesterday. Quicksee makes it fairly simple for individuals to create “virtual tours” of locations, things and experiences. Obviously this is directed toward Google Maps/Earth (see second video below) but may go well beyond Maps to product tours and other applications as well. Right now Google uses StreetView cars (or trikes) to capture exteriors and outdoor locations. The company has also been sending still photographers to document building and store interiors. Quicksee would potentially speed that process dramatically by enabling the … [Read more...] about Google Buys Quicksee, Get Ready For “Virtual Tours” Of Places, Products, People
Searcharazzi: Touring the SEM Graveyard
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during the early years of search, which traditionally means that the environment is ripe for consolidation. Take a quick tour of any Search Engine Strategies exhibitor hall and you will get the drift. Let’s start with a tour of SEM and related acquisitions: 1998 Outrider acquired by WPP 2000 Website results acquired by 24/7 2003iFrontier acquired by Avenue AGoToast acquired by aQuantive 2004SendTraffic acquired by TraffixMarketleap acquired by Digital impactPerformics acquired by DoubleClickGlobal Promoter acquired by WebsourcedDecide Interactive acquired by 24/7Rawhide acquired by eXact AdvertisingiProspect acquired by ISOBAR 2005 Proceed … [Read more...] about Searcharazzi: Touring the SEM Graveyard