It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To celebrate “undercover” tools in the marketing industry, I picked six tools I use which I seldom or never see mentioned in other people’s articles. I think they totally deserve to be in the spotlight because they are as good as (or in most cases even better than) more discussed alternatives. 1. Cloudup to store your drafts and images I hate to think that anyone reading this isn’t using cloud storage for work. It makes your life so much easier, allowing you to access your work from anywhere in the world as well as giving you tools to easily share your content with other team members, like editors and designers. There’s no denying that Google is the Internet master for a reason, and their Drive service is hard for anyone … [Read more...] about 6 lesser known tools to power your content marketing
Lesser known watch brands
Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google. First of all, I hope nobody takes these as an attack. I don't know your personal story, whether your dog died recently or if your business is two days old. This isn't a look at anybody's history, but rather a snapshot in time. Readers should think of this more like a case study. See where others succeed or, in some cases, fail, at branding their name in the search results. The goal here is to help readers understand the importance of branding in the search results while also providing ideas for how they can do so themselves. Last year I took a look at a handful of speakers from whose sessions I attended. This time I wanted to start with the list of SES's Featured Speakers. Kevin … [Read more...] about How Well Do Search Marketing Speakers Brand Themselves?
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook To Halt Mobile Ad Network Test With No Plans To Roll It Out Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by […] IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3 Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year. IAB execs […] How To Integrate Pinterest Into Your … [Read more...] about Marketing Day: December 19, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user profiles, photo maps, infinite scrolling and smarter sharing. The new app is officially available today for both iOS and Android. User Photo Maps The most drastic change in the new version is the addition of visually appealing photo maps. […] Square’s Game-Changer: Mobile Credit Card Processing With One Monthly Fee There’s an interesting race happening right now in the mobile payments space — it seems like every week brings news of another company or collection of companies trying to squeeze in on the space. Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, … [Read more...] about Marketing Day: August 16, 2012
Apparently talks between Google and the Associated Press aren’t going well, or so says Forbes today, with AP chief executive Tom Curley threatening to take his content and play elsewhere. Where that will be is hard to say. Part of the AP’s original issue with Google was that AP’s own member publications would reprint AP material (which they’re allowed to do as members), causing there to be no single source that could benefit from AP traffic. Google News Now Hosting Wire Stories & Promises Better Variety In Results covers how after a 2006 deal was struck, AP stories started being hosted on Google itself, as AP wanted (and has long hosted similarly at Yahoo). That would have seen to have solved the AP’s concerns, but apparently not. The AP wants more money, it seems. How much more is uncertain. Terms of the original deal were never disclosed, and the best I’ve ever seen was Google CEO Eric Schmidt saying for the first time in April that it was a … [Read more...] about Don’t Expect A Google Ranking Boost For The AP
The notion of jumping onto our laptops and typing search terms on Google.com feels increasingly quaint — something the search giant is sensing and responding to. Advertisers need to, as well. Search evolves For many years, the user interface for search remained unchanged. You visited a search engine like Google on your desktop, typed a request for information and got a list of reasonably useful answers in return. But, seemingly overnight, everything changed. Now, searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching on the go. Because we want information on the fly, and because we rely on a number of interfaces to find what we want, our search behaviors are changing. For instance, when we’re behind the wheel of a car or walking down the street wearing an Apple … [Read more...] about As search changes, Google changes
It’s well known that Google’s Dynamic Search Ads (DSA) have the potential to feature longer headlines in text ad copy, as these headlines are pulled from the advertiser’s web page and aren’t limited by the hard caps placed on text ads created by paid search managers. While expanded text ads (ETAs) are now giving advertisers 60 characters to work with in crafting titles between the two headline fields available, DSAs continue to carry a slight advantage, as we’ve seen headlines that exceed even 60 characters rendered through DSA. Indeed, Google is still advising in their documentation to avoid adding top-performing queries from DSAs as keywords specifically because they might receive longer headlines. Google also lists “specific landing pages” as a reason to allow DSAs to continue to serve ads for well-performing queries. Google didn’t always advocate for continuing to allow well-performing queries to run through DSAs; for a while, it … [Read more...] about Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
We all know it's coming. Actually, many of us in digital marketing are surprised it's taken so long. I'm referring to a real Facebook search engine, which has the potential to turn the search industry upside down. Mark Zuckerberg explained at Disrupt a few weeks ago that Facebook will tackle search, and that they are "uniquely positioned to answer the questions people have." He also explained that Facebook sees about one billion searches a day, and that's without even trying. Last, and most importantly, he said, "At some point we'll do it. We have a team working on it." Facebook's COO, Sheryl Sandberg, also commented about Facebook search recently, explaining how the recommendations of your friends can be important for users looking for information. She spoke about how the social network can tap into the "wisdom of friends" over the "wisdom of crowds" in a recent interview with CNBC. Needless to say, with both Mark and Sheryl talking so publicly about search, you know it's only a … [Read more...] about Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?