If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a multi-location retailer about a Google My Business (GMB) problem. Apparently, at some point, Google updated the phone number on a decent percentage of their GMB pages from the local store number to their national customer support number. They had discovered this because their customer support calls — and cost — had gone through the roof virtually overnight. The problem got fixed, and things went back to normal, but I doubt the person managing their GMB program ever got a good night’s sleep after that. Over the years, most of us in the Local SEO world have become accustomed to Google updating GMB pages, even those that have been claimed, seemingly on an algorithmic whim. We’ve noticed this is particularly common with images: If you’ve seen any of our Local SEO presentations in the past year or two, this … [Read more...] about If your GMB page updates & no one knows, does it make a sound?
Lets make a deal
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are some of the best ways to prep your e-commerce store. Promotions No holiday rush is complete without door busting sales. But there are a couple key components I always consider when deciding which promotions to run and when. What Are My Competitors Doing? For the most part, retail sales are a zero-sum game. Sure, we can convince customers to squeeze a little more from their wallets from time to time, but the big money comes from simply being better at selling your products than your competitor. It goes without saying, you need to be aware of your competitors’ offers this time of year. Can My Supply Keep Up With Demand? Late in the season, when we near the last possible order … [Read more...] about E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
With the first day over since Microsoft bailed on Yahoo, I find myselfchuckling with agreement over Valleywag’s "Post-Microsoft,Yahoo shares ‘plunge’ from $19 to $24.60" headline. Yahoo fared far betterthan many had predicted. Part of that may be due to thoughts that it is not allover yet for a Yahoo-Microsoft marriage or some other deal. Certainly Yahoo CEOJerry Yang is putting that idea out there. Plus, there are debates over who wasmore serious about really negotiating, an investor lawsuit being prepared, Yahoostressing that it is not selling out to Google, and Yahoo’s annual meeting finallygets scheduled: July 3. Below, a rundown on the past day’s news, for thoselooking for signal from the noise. Let’s do some numbers first. Yahoo closed at $24.37 per share yesterday, down15 percent. That’s well above the $19 it traded at before the Microsoft deal wasever announced. Microsoft closed at $29.08 per share, practically unchanged witha 0.16 … [Read more...] about Yahoo Still Open To Deals; Stock Largely Survives
Google and the Associated Press have reached an agreement allowing Google to continue using AP content. But whether this is a long-term agreement replacing the one that expired last month is unclear. And despite the agreement, AP stories won’t be hosted by Google News any time soon, it seems. Yahoo’s also struck a new deal with the AP. Here’s the statement I received from Google about the AP deal: We have a licensing agreement with the Associated Press that permits us to host its content on Google properties such as Google News. Right now we are not adding new hosted content from the AP. The licensing agreement is the subject of ongoing discussion so we won’t be commenting further at this time. Google and the AP signed an original deal back in 2006 that: Stopped the AP with proceeding with a lawsuit against Google that would have claimed that listing AP stories hosted by AP members violated copyright laws Allowed Google to host stories from the AP on … [Read more...] about AP & Google Reach A Deal
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on the streets. Service folks, even at busy restaurants, are incredibly friendly.” A few weeks prior, I had made a presentation at the International Search Summit in London entitled, “Excuse my French” — not that I think I have anything to excuse my wife for, nor my friends or colleagues in Paris – more as an attempt to illustrate the immense cultural gap between two countries. Most French actually don’t understand the expression and most anglophones don’t really consider how rude it really is. “Excuse my French” is described in Wikipedia as: « … a common English language phrase ostensibly disguising profanity as French. ». … [Read more...] about How To Do Search Marketing With A French Flavor