It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re nowhere near a silver bullet. Why is it that so many companies are cheating when it comes to reviews? I’d at least understand if they had a problem with bad reviews that they were trying to bury, but it makes zero sense when it’s a company that gets great reviews anyway. Even worse, it seems that the vast majority of fake reviews are happening on Google. After this fall’s Possum update, it’s more important than ever before to spread your reviews around to third-party reviews sites. I was doing a mini-audit for a potential client last month (using the same template and system I shared in my Local SEO mini audit post here on Search Engine Land a few … [Read more...] about Let’s make 2017 the year of honest reviews!
Lets make deal
Have you ever had a prize page that was winning rankings for a specific keyword? And then, gradually, over time, it dropped from the SERPs? I’ve had it happen before. Why? There are plenty of reasons. The algorithm changes. Competitors rise. The search landscape fluctuates. When it does happen, you want to make sure you have an arsenal of techniques that will allow you to win back rank for the page. Here are 12 methods for doing just that. 1. Build Fresh Internal Links to the Page If you haven’t done it yet, add internal links to the page. Find other high-traffic pages on your site and link them back to the page you want to rank again. Internal links have some ability to pass pagerank, but the real reason you want to build internal links is because they help to solidify and strengthen the internal site structure. As you create links to and from various pages on the site, you’re more likely to drive referral traffic to the page, too. 2. Create a Main Navigation Menu to … [Read more...] about A Guide to Making Old Pages Rank in Google Again
It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look around online, and you’ll quickly discover that they are not alone. You don’t even have to go further than here. I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses. I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone. Now, it’s taken me years to get here because content marketing takes patience and consistency. But another thing it takes is a budget. If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if … [Read more...] about How to Make Content Marketing Work for Small Budgets
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs. Events will take place in Santa Monica, Chicago, and New York City throughout 2016. Use discount code SEJNERD to save $50 on your ticket. In this week’s episode of Marketing Nerds, Kelsey Jones and Danielle Antosz talk about their experiences in taking the leap to full-time freelancing. They also shared the bookkeeping and invoicing tools that work for them, and discuss when it is time to quit your full-time job. Editor’s Note: To learn more about how to get started in freelancing, listen to this Marketing Nerds episode with Kelsey Jones and Danielle Antosz. Your browser does not support the audio element. When to Make the Leap to Full-Time Freelancing There’s almost never a perfect time. You’re … [Read more...] about How to Make the Leap to Full-Time Freelancing
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry Kim first touched on this notion of ad fatigue in May of 2013 when he coined the phrase “AdWords Jackpot.” His premise was that many ads lack creativity and are not original. When users type a query, they may see an “AdWords Jackpot” of similarly written ads, lacking key differentiators and originality. Fast-forward to today, and we still see ad fatigue, but in a different way. The bevy of ad extensions and their impact on ad rank makes occupying more search real estate a key focus. I don’t disagree with the premise, but this focus takes away from the core text ad message. Even advertisers who spend time writing creative and unique ads may suffer due to the sheer … [Read more...] about Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy