Yup, I’m back! I spent my digital detox rafting down the Colorado River through the Grand Canyon. For almost three weeks, I lifted heavy gear bags up steep, sandy hills, hung on through the cold, wet rapids, and found sand everywhere. It. Was. So. Peaceful. And then, I came home. Hitting reality full-speed was hard. Sure, re-entry is always…challenging. But, I never noticed how much energy-sucking crap filled my day-to-day life until I had digitally detoxed for three weeks. For instance: Spending 10+ minutes every day deleting newsletters I never read.Saying, “Yes” to people asking, “Could you help with this one thing?” — even when I don’t have time.Responding to text dings, email notifications, or other “hey, look at me” distractions in the moment. Ugh, right? I’m sure you can relate. You spend 10 minutes doing this, and another five doing that… …and before you know it, … [Read more...] about Let’s Make Content Easy-to-Read Again
Lets make out
It’s perhaps one of my favorite special Google logos ever, one honoring the 176th birthday of American novelist Mark Twain, the pen name of Samuel Clemens. It shows the classic scene from The Adventures Of Tom Sawyer, where Tom gets someone else to paint his Aunt Polly’s white picket fence. It’s Wide! It is also perhaps the widest of the special logos — or doodles, as Google calls them — that the company has ever done. The entire thing nearly stretches across the width of my 2560×1440 monitor: Closer up, we see the scene playing out in three panels: On the left, there’s Tom convincing Ben Rogers to whitewash the fence. As Ben’s already got the brush in hand, so we’re coming into the story after Tom’s done his convincing. Painting Ain’t Work! From the book: “Say—I’m going in a swimming, / am. Don’t you wish you could? But of course you’d druther work—wouldn’t you? Course you … [Read more...] about Google’s Mark Twain Birthday Logo Features Tom Sawyer Getting Out Of Painting That Fence
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re nowhere near a silver bullet. Why is it that so many companies are cheating when it comes to reviews? I’d at least understand if they had a problem with bad reviews that they were trying to bury, but it makes zero sense when it’s a company that gets great reviews anyway. Even worse, it seems that the vast majority of fake reviews are happening on Google. After this fall’s Possum update, it’s more important than ever before to spread your reviews around to third-party reviews sites. I was doing a mini-audit for a potential client last month (using the same template and system I shared in my Local SEO mini audit post here on Search Engine Land a few … [Read more...] about Let’s make 2017 the year of honest reviews!
YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique sharing forum for video creators and marketers to advertise their products or services and reach out to a large audience. Users enjoy watching well made videos more reading text because videos are visually appealing and present information in an interesting format. A survey revealed nearly 60% of US Internet users visit YouTube at least once a week. YouTube is dominating the social media scene – and its video sharing ability continues to grow in popularity, taking marketing to the next level. But, can we make it even better use of Youtube with the help of remarketing? Lets find out. Remarketing With YouTube Videos You know how effectively you can market your brand by uploading video content of your products and services onto YouTube. When your viewers share these videos with their online community, your brand gets endorsed further. YouTube … [Read more...] about How YouTube Remarketing Is Making The World A Better Place
Now that 2015 is in full swing, many business owners are trying to dive into the trenches and do whatever they can to boost their local visibility. So far, the leading question of the year has centered on site content. Since the Pigeon Update‘s shift toward more “traditional web ranking factors” in determining local search rankings, website content has become more important than ever for local businesses trying to gain visibility in search. In fact, according to Moz’s 2014 Local Search Ranking Factors, it’s currently the most important piece of the Local SEO puzzle. Business owners know that content is important, but they keep asking for specifics. So, I figured this month would be a perfect opportunity to share the same strategy we share with our own clients. You Can’t Just Post For Posting’s Sake You’ve got a blog, you know you need to post content, you know you need to be unique, and you know you have to be relevant in your local area. … [Read more...] about Make Your Blog A Local Destination & Win At Local Search