Twitter doesn’t claim to have caused the biggest Super Bowl viewing audience in history, but maybe it helped, says Twitter cofounder Biz Stone. Stone sees Twitter as helping drive live viewing by creating a shared experience. Stone also had a further rebuttal to Malcolm Gladwell’s dissing of the value of social media in political movements. Stone’s comments came during an on stage interview with Julia Boorstin of CNBC at FM’s Signal LA event. My live blogging of the interview is below. Twitter & Marketing Has Twitter changed the marketing conversation? Biz, sure, it’s a two way street, people can complain. Virgin America during big storms was also able to tune into what people were saying, help them get reschedule? Is everything on Twitter content marketing? Biz says early on, noticed how companies were listening, a hybrid between customer service and marketing. They realized companies were getting value out of the basic services Twitter was offering … [Read more...] about Twitter Drives “Let’s Watch It When It’s On” Viewing
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At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to articles for a couple of companies, and we wrote up a synopsis of all of the most common predictions for our own blog. In this post, I will go a little deeper on some of the top trends for advertisers and tell you how to take action today to keep your AdWords accounts in prime shape this year. Trend 1: Combine Keyword And Audience Targeting The trend for 2016 that most experts seem to agree upon is that audience targeting will drastically improve the PPC game for search marketers. AdWords grew into a multi-billion-dollar business because it offered hyper-specific targeting through keywords while figuring out a way to ensure ad relevance with Quality Score. But it always lacked one key element: the ability to get personal by knowing something about the user looking at your ad. When social networking took off, this shortcoming became more obvious … [Read more...] about 11 Things To Do Now To Keep Your AdWords Healthy In 2016
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re nowhere near a silver bullet. Why is it that so many companies are cheating when it comes to reviews? I’d at least understand if they had a problem with bad reviews that they were trying to bury, but it makes zero sense when it’s a company that gets great reviews anyway. Even worse, it seems that the vast majority of fake reviews are happening on Google. After this fall’s Possum update, it’s more important than ever before to spread your reviews around to third-party reviews sites. I was doing a mini-audit for a potential client last month (using the same template and system I shared in my Local SEO mini audit post here on Search Engine Land a few … [Read more...] about Let’s make 2017 the year of honest reviews!
Everywhere you go, you see reviews. Whether it’s a physical or digital product, if it’s worth talking about (in a good or bad way), it has reviews. Some of this feedback is simply comments on blogs and forums. But mostly, reviews exist on large e-commerce sites where companies sell their products. The most important thing about reviews is that people care about them. About 30% of Internet users check out reviews on Amazon before buying a product. And that’s just Amazon. Before, people would ask their friends about products. But now they rely on online reviews. People trust reviews to inform them about their decisions and reviews play a huge role in people’s purchasing choices. Although there’s no way to definitively say reviews are good for business, just about every study or anecdotal case suggests that they are. For example, Capterra analyzed the effect of adding reviews for software products and found that conversion rates increased significantly as … [Read more...] about 5 Techniques to Get Better Online Reviews
The simplest things are often the most difficult. How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds. You and I both know that there’s a lot more that goes into solidifying a good content idea than the first few words that come to mind. As content marketing becomes more popular and properly utilized, marketers will be producing more and more content. Currently, 91% of B2B marketers have started using content marketing. In addition, 77% of marketers plan to increase their content production over the next year. A single good idea every now and again is not enough—you need several. And if you’re working efficiently (in batches), you should be coming up with at least 50 at a time, but then writing about only the best ones. When you start a new content marketing campaign, ideas are relatively free flowing. You can write about just about anything in your niche. But once those … [Read more...] about 7 Ways to Find Better Content Ideas