Customer Service No business is perfect, and you are bound to have some negative reviews. Use a negative review to show how much your business cares about your customers. Ignoring negative reviews doesn’t put your business in great light with potential new customers. It is also important to remain calm while responding to negative reviews. A conversation with an unhappy and ‘faceless’ due to the review being online can get heated very quickly. Remember that the way a negative review is being responded to is a representation of the company. … [Read more...] about Your Business Has Online Reviews. Now What?
Letting her lead read online
3. Use Strong Query-Based Campaign Structure Always construct your campaigns and ad groups around what your customers are actually searching for online. You can do this by breaking out terms into categories based on phrasing. In other words, you should split every “phrase” category out into ad groups – on top of the normal campaign segment categorizing – based on your website and service/product offerings and by match type. … [Read more...] about Optimize B2C Lead Generation Paid Search Accounts
Search Engines: Is your content developed with searchers and search engines in mind? If not, then you're losing out on a significant portion of your audience. You need to make sure your content can be found, spidered and that it uses the phrases your audience is using. More on that later in this series. … [Read more...] about Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Any credentials or accolades you have achieved. Any popular places you have been published or mentioned on. Information about your company and your role within the company. Always display topics that you are knowledgeable in. Using those social proof points, I’ve made my profile a genuine sales tool: … [Read more...] about An Inside Look at Generating High-Ticket B2B Leads with Quora
Google emphasizes that changes made in the SearchWiki interface will have no impact on the traditional ranking of web pages. If you put your own site in the 1st position for your primary keywords, you’re the only Google user who’ll see your site at the top of the rankings. Your site will, however, be included when users click the “See all notes for this SearchWiki” link at the bottom of the page; that link leads to another page that shows what results other users have re-ordered, removed, or added. … [Read more...] about Google SearchWiki Launches, Lets You Build Your Own Search Results Page