Customer Service No business is perfect, and you are bound to have some negative reviews. Use a negative review to show how much your business cares about your customers. Ignoring negative reviews doesn’t put your business in great light with potential new customers. It is also important to remain calm while responding to negative reviews. A conversation with an unhappy and ‘faceless’ due to the review being online can get heated very quickly. Remember that the way a negative review is being responded to is a representation of the company. … [Read more...] about Your Business Has Online Reviews. Now What?
Letting her lead read online
Moving From Broad to Exact Beyond breaking terms out by phrasing-type, you always want to use match-type siloing. Create duplicate versions of your ad groups, or campaigns, with each containing a single match-type version of the keywords. Negate the Exact versions of the keywords from the ad groups where their Broad keyword versions live. This will silo all Exact versions of the terms towards the Exact campaign, and the Broad campaign will solely capture the variant or long-tail versions of those terms. … [Read more...] about Optimize B2C Lead Generation Paid Search Accounts
Not only are we easily distracted when reading, most web readers are doing multiple tasks at once. That IM conversation that starts up may be going on simultaneously as we are reading. Or the article content we are writing leads us to research the topic to gather some thoughts and ideas. Or maybe we're planning a vacation and reading up on locations and things to do. … [Read more...] about Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Any credentials or accolades you have achieved. Any popular places you have been published or mentioned on. Information about your company and your role within the company. Always display topics that you are knowledgeable in. Using those social proof points, I’ve made my profile a genuine sales tool: … [Read more...] about An Inside Look at Generating High-Ticket B2B Leads with Quora
If you’re logged in, SearchWiki will remember changes you make when you search again for the same exact word or phrase. On occasion, it may also remember changes when you search for a very close match; i.e., if you re-order the search results for the word [widget], SearchWiki will likely show you the re-ordered results again if you search for [widgets]. But, if your next search is for [interesting widget], it will probably not show the changes you already made for [widget]. … [Read more...] about Google SearchWiki Launches, Lets You Build Your Own Search Results Page