Do More than the Bare Minimum Any business can get a basic website up and running, populating it with just enough content to set the gears of engagement in motion. But why stop there? Less isn’t always more, and your audience wasn’t born yesterday; they’ll notice if you’ve put in the time and effort when it comes to your online presence. And honestly, in an age of clickbait competitors and sneaky snakes in suits, there’s a necessity to stay on your toes. Go the extra mile or three – don’t be afraid to allocate more of your budget towards web design or content creation. … [Read more...] about Struggling to Get More Leads? Write Great Content!
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Understanding User Intent and Optimization Modern marketers every quarter must make decisions on how much to invest in earned media, using staffing, tools and processes to deliver a return on investment that is not nearly as easy to understand as investments in paid and brand. In earned media, the hits can keep coming if you create the right formula for being found online and meeting the needs of the user searching for your product. If you miss, you’re out of the game – sometimes forever. … [Read more...] about How I Saved 15 Hours a Week Writing Great Content
and tutorials are all good ideas here.Write more concisely. According to the Purdue OWL, concise writing is a way to choose the most effective, efficient combination of words … [Read more...] about How to Write Better Content for a Mobile Workforce
15. Be Simple and Direct Everyone has his or her style of writing. When you are trying to attract the most readers, it is best to be simple and direct, according to Jacques Barzun in Simple & Direct: A Rhetoric for Writers. Nine times out of ten people will choose the easiest method to get the job done. Being even a little bit abstract in your writing runs the risk of losing your reader’s attention. If you want to attract the most readers possible, and hold their attention, keep your rhetoric simple. Don’t use jargon or strange abbreviations. Tell your writer’s exactly what you want them to know in as few words as possible. … [Read more...] about 20 Ways to Never Write Boring Content Again
Blasphemer! At least, that would be the stock take on your post. The “prevailing wisdom” is that if you write “content” (whatever that means) for users, the search engines will somehow ingest your noble intentions by osmosis, and reward you with high rankings.Which is why this is a refreshingly blasphemous post. Yes, there is value in writing for users – but, as you so convincingly argue, writing for users with an understanding of how web content is actually consumed online. … [Read more...] about The Art of Writing Optimized Content