Content creation is more than “just writing” or plopping in as many meme-worthy Shutterstock images as possible – it’s a daring dance that involves being creative, engaging, and targeting the right audience. Not everyone gets that, including most competitors, so take advantage of that lapse in judgement and make your brand stand out as something unique. To achieve this, your brain needs to process multiple streams of information and transmogrify it into something special. And fast. It’s not a task for the faint of heart. So, what if you don’t want to just get the ball rolling? How about turning it into a boulder of engagement goodness to speed up lead accumulation, Indiana Jones-style? After all, great content is a core pillar of any successful digital marketing strategy, affecting everything from brand reputation to your site’s click-through rate (CTR). Why miss out? Today, let’s explore how great web content can help you leapfrog … [Read more...] about Struggling to Get More Leads? Write Great Content!
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share tweet share pin it e-mail share Any business owner or marketing director knows how difficult it is to get found online. Often marketing teams can become buried under the weight of planning, creating, and optimizing content for their site. Marketing teams often are unable to produce great content efficiently because they rely on disconnected tools and disjointed processes. As groups grow from smaller teams that work fine through these inefficiencies, keeping those same tools and processes hinders the ability to serve customers and grow the business. In this installment of Memo to the Modern Marketer guest author Chris Giarratana takes the Searchmetrics Content Experience for a spin in his quest to create and optimize great content. Understanding User Intent and Optimization Modern marketers every quarter must make decisions on how much to invest in earned media, using staffing, tools and processes to deliver a return on investment that is … [Read more...] about How I Saved 15 Hours a Week Writing Great Content
If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional audiences are evolving, using new technologies, working in different environments, and developing new demands. For example, according to Dialpad, only 19 percent of full-time workers spend 40 hours or more behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift.How to Write Better Content for a Mobile WorkforceThere are three major changes to consider when brainstorming new content:Mobile devices are smaller and … [Read more...] about How to Write Better Content for a Mobile Workforce
May I have your attention, please? Will the real Slim Shady please stand up? I repeat—will the real Slim Shady please stand up? Now that we have your attention, we have about five seconds to keep it before you move on. Please keep your eyes on the screen and your finger away from the keypad. You won’t regret it! It is time to make your content more exciting. Are you ready to learn a few easy ways to keep your readers reading? Keep reading. (Pun intended.) 1. Entertain Your Readers You do not need to be a Millennial to know the need to be entertained. Look at YouTube’s success. People want to be entertained 24/7. In order to entertain your readers, you must first decide who your readers are. Identifying your audience is key to writing successful copy. Did mentioning Slim Shady in the first graph connect with many readers? Eminem has sold millions of records, so readers should recognize his hit song, right? Maybe not, but it was worth the risk. Different audiences … [Read more...] about 20 Ways to Never Write Boring Content Again
Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Note that I wrote "inclusion" and not "insertion," which some people fail to grasp.A recent thread at Sphinn includes the emotion-charging title Stop Writing for People, Start Writing for Search Engines. The thread links to an article which clearly demonstrates the author's experience in writing for both people and search engines. As our SEO Editor Mary Malbasa states: Despite the shocking headline, it reinforces our best practices: 1) Write for people the “right” way. 2) Make sure everyone (and machine) knows exactly what you’re writing about. 3) Break up your content. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking … [Read more...] about The Art of Writing Optimized Content