The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, especially online, but that doesn’t mean there hasn’t been any progress. These past few years, we’ve seen the industry act to meet the expectations of inclusivity – a message that has been growing steadily from their consumers in both power and volume. Successful brands such as Fenty and Adcolor have demonstrated that inclusive marketing should come first in every campaign, as it makes the audience feel your brand reach and drastically expands your customer base. During day two of Google Marketing Live this year, we got to see a panel of C-Suite executives from both of these brands (and others) that have been exemplifying the … [Read more...] about Inclusive Marketing: Why and How Does it Work?
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Working vacations have a bad reputation; either the assumption is that little if any work will get achieved, or that any notion of having a real vacation is optimistic at best. But this doesn’t have to be the case! In this post, I am going to explore five essential tips for a successful working holiday. Tip 1: Getting the Work/Fun Percentages Right This is the initial barrier that frequently causes working vacations to fail, or under deliver on pre-trip expectations. While percentages will always differ depending on the driving force for combining business and pleasure, travel destinations, and myriad other factors, it is possible to combine work life and home life successfully in your travel plans. Setting expected work/fun percentages before your trip will enable you to plan for delivering on your expectations. The more forward planning you can book into your holiday from the outset the better. From advance booking activities, through to identifying ‘between meeting stop … [Read more...] about How to Make Your Working Vacation a Success