Several months ago, the Crown Princess Victoria of Sweden, Victoria Ingrid Alice Désirée, stopped by the Google Sweden office. This was back in March but I forgot to include it in the Search Picture Of The Day until now. There are many more of these photos on Twitter.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Crown Princess Victoria Of Sweden Was At Google Sweden
After posting a teaser ad earlier this week with “stranger-danger” vibes all over it, Mr. Clean has released its official “Cleaner of Your Dreams” Super Bowl LI spot — and it features Mr. Clean in a whole new light, seductively dancing as he mops floors and scrubs the shower. The brand is obviously using the sex-sells angle to get more buzz. But does the ad make Mr. Clean out to be more of a predator than the cleaner of your dreams? Taking the “not suitable for work” route in a Super Bowl campaign is as new as drinking beer and eating nachos during the game. There has never been a shortage of Super Bowl spots using sex to sell on TV’s biggest night for advertisers. GoDaddy made its name on controversial Super Bowl spots with the likes of race car driver Danica Patrick and Victoria Secrets model Bar Refaeli. In 2015, Carl Jr.’s Super Bowl ad showcased a nearly naked model strolling through the town center, talking about how she … [Read more...] about Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
I attended a brand summit at Kota Kinabalu, Malaysia, awhile back, and one of the major points that I got from the conference is that Twitter is like a digital campfire. It shapes the world, and provides an opportunity to connect with the members of the community. Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, Samsung, Starbucks, PlayStation, Victoria’s Secret have also joined and successfully leveraged on Twitter to connect with their audience. So the question is, how do we build a community around our digital campfire? If you’re not sure how to go about Twitter marketing, here are some tips for you: Strategize Before going to Twitter camp, the most important thing to determine is why you are there in the first place. In order to create well-defined goals, we should craft … [Read more...] about How to Be Successful in Twitter Marketing
When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase. Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing and creating successful CTAs each step of the way. What Makes a Good CTA? As we have already discussed, a CTA can be anything that informs a site visitor what they should do next. Some examples include: Click a button to make a purchase Click a link to learn more Follow a company on social media Watch a video to earn … [Read more...] about 5 Tips for Writing Successful CTAs
Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make your move. Time to send some outreach emails! This is where it starts to get really fun. This is where planning comes to a close and you’re getting ready to launch. It’s time to start reaching out to the people on your target list. It seems simple, but you quickly realize it’s not. At least one target will have an email address you can’t find anywhere. Another will respond immediately, super excited to get started – never to be heard from again. Things can get hectic really quickly. That’s why it’s so important to have a great arsenal of tools to turn to. Some will do heavy lifting for you, while others just keep you organized. And others will be crazy simple, yet save you hours of time. Have I sufficiently hyped these tools … [Read more...] about 11 Awesome Tools for Hassle-Free Influencer Outreach