How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searchers. Web pages connected by links have been seen as information points connected by nodes. This was the first generation of SEO. Search has been going through a transformation. Back in 2012, Google introduced something it refers to as the knowledge graph, in which they told us that they would begin focusing upon indexing things instead of strings. By “strings,” they were referring to words that appear in queries, and in documents on the Web. By “things,” they were referring to named entities, or real and specific … [Read more...] about How Google’s Knowledge Graph Updates Itself by Answering Questions
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SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we have to show for it? SEO has matured in some aspects; it’s now a line item on the budget of most Fortune 500 companies. I’ve been in SEO since 2000, and I am grateful that now when I tell people what I do, I can just use the terms “SEO” or “internet marketer,” and don’t have to rely on my old standby of “I work with computers. I could explain more, but I’d need charts and an easel.” It always got a laugh but made me feel distinctly out of place. Now at any given gathering, I’m likely to find someone who says “SEO? Oh, we’re seeking a new firm. Do you have a card?” In other ways, SEO has earned a bad name, … [Read more...] about An Open Letter To The New SEO Generation
Let’s just start by admitting that we’ve all Googled ourselves. And by “ourselves,” of course, I mean “our brands.” If you’ve Googled your company name recently (or the name of any company, for that matter), you’ve probably seen the Knowledge Graph at work in the rich side panel of search results. That’s just the beginning of the Knowledge Graph at work. There are many types of Knowledge Graph widgets, but perhaps most concerning are the times that Google scrapes content from websites to display it directly in search results. In fact, 1 in 5 search results now include Knowledge Graph features, and the potential impact on organic search traffic is enormous. (Wikipedia page views declined 21% after the Knowledge Graph came out.) These developments beg many questions. Will these answer boxes start showing up for keywords that are important to my business? Will the Knowledge Graph begin to impact my traffic and bottom line? Do I want my … [Read more...] about What Can Businesses Do About The Knowledge Graph Dominating Search Results?
Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. (They did so after retiring Freebase, to support users of the Freebase API.) The Knowledge Graph Search API allows users to query Google’s Knowledge Graph database to obtain information on the entities contained therein. According to Google, some typical use cases include: • Getting a ranked list of the most notable entities that match certain criteria. • Predictively completing entities in a search box. • Annotating/organizing content using the Knowledge Graph entities. An illustrated guide is provided below to enable anyone to access this API so its query capabilities can be leveraged and utilized without the need for any programming language skills. The only prerequisite is that you must have a Google account. The Knowledge Graph Search API: Getting Started The Knowledge Graph Search API can be found within … [Read more...] about A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product management VP, Jerry Dischler, shared several new initiatives with a select set of customers at the AdWords Performance Forum, being shared via livestream at noon Eastern Time today. The new features and tools will be rolling out of beta to all AdWords users over the next couple of months.` Here is a rundown of all the announcements. (Note that this post has been updated with details and screenshots from the livestream.) More Goods For App Marketers Google offers app developers advertising opportunities through both search ads with AdWords and its mobile ad network AdMob. New search and AdMob ad features are coming along … [Read more...] about Features For App Ads, More UI Tools, No Wild Surprises