In 2017, a strong web presence can be the difference between a business succeeding or failing. For most marketers, search traffic plays a significant role in creating a strong web presence — and search traffic in turn hinges upon good, relevant links to targeted pages. Links improve rankings and visibility in Google’s search results. As your audience searches for terms related to your business, they find your website which creates a favorable brand impression, a stronger web presence, and more traffic. If you plan to hire an SEO agency to build links to your site in 2017, you’ll need to vet multiple SEO agencies. This is no small task. Let me explain: As much as it pains me to say, low-quality link building agencies are still very prevalent in the current SEO market. Worse, low-quality link building services often offer guarantees which appeal directly to those who aren’t savvy in SEO. And finally, lower quality services typically offer a better price point … [Read more...] about 40+ Questions to Ask When Vetting Link Building Agencies
Link building agency
Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it’s a daunting task to take on, and Google isn’t exactly making it any easier on us. Still, having to explain the same thing dozens and dozens of times isn’t why we got into this business. Anyone would go a little crazy if they did that. So, in an effort to make both of our lives just a little easier, here are seven things I wish executives knew about link building and SEO. 1. Yes, You Still Need Links To Rank No matter what you read, link building is not dead. As long as people still rely on search engines to find information and as long as those search engines rely on links for rankings — and they do — link building isn’t going anywhere. Of course, the … [Read more...] about 7 Things I Wish Execs Knew About Link Building
Your content team fires on all cylinders. You have processes in place that enable your content to garner social shares, page views and engagement from your target audiences. Fantastic! The only problem is that links aren’t happening — and the exec team is looking at your SEO team to explain why. Link acquisition, at an enterprise scale, requires a careful and strategy-driven division of labor. We’ve identified four distinct, task-based roles — the first and most important of which is the link strategist, covered in this article. An Enterprise Link-Building Team: The Lineup I’ll be covering all these roles over the course of this series, but here’s a basic description of each. The Strategist. The Link Strategist is the captain of the ship. He or she drives the campaign, designs the strategy, develops a unique mission, and serves as the liaison between link building efforts, the SEO team, the PR team and the content team. The Prospector. The … [Read more...] about The Missing Role For Enterprise-Level Link Building
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually high frequency, and it’s a consequence of Google’s ever-evolving stance on link building. Right now, a slew of SEOs are moving towards content marketing as a primary method of link building. I’m not going to tell you that content marketing doesn’t work. What you’re reading right now is an example of content marketing. What am going to say is content marketing should not be pursued primarily or solely as a link building tactic, because content marketing and link building are two different things completely. I really get irked whenever I see content marketing and link building conflated. There are some similarities to be sure. For instance, they share common end goals, including (but not exclusive to): Driving traffic Increasing conversions Brand building Creating relationships Improving online visibility … [Read more...] about Link Building and Content Marketing: Two Different Peas in a Pod
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?