Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like … [Read more...] about The ever-increasing importance of usability and trust in link building
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Not that many people were very concerned with link juice or the velocity at which new links are built five years ago, but today Search Engine Optimization (SEO) is a priority for CEOs and marketing teams on every continent. For some SEO is a way of life and they live by the … [Read more...] about The Hunt for the Optimum Link Building Speed
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one … [Read more...] about Link Building Is Moving In House
Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines, which now imply the need to invest in content: “In general, webmasters can improve the rank of … [Read more...] about 5 Link Building Opportunities Minus the Content
“Link building” is a bad word to most SEOs and online marketers. If you’re an agency who does link building, you get fired by your clients. If you’re an in-house SEO who does link building, you get fired from your company. If you do link building, your … [Read more...] about What’s the Future of Link Building?
Looking for link building opportunities requires creativity and a basic understanding of both marketing and psychology. You need to understand the behavior of your potential linkers and develop email pitches designed specifically for them. Your search for link building … [Read more...] about 5 Link Building Opportunities for Blogs and Small Businesses
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
This week, the SEJ ThinkTank was joined by two of Page One Power’s project managers, Cody Cahill and Amy Merrill, for an informative presentation about how to help clients to build valuable links in 2016. This webinar was sponsored by Page One Power. The 45-minute … [Read more...] about #SEJThinkTank Recap: Real Link Building in 2016: Scaling Human Effort
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
At last month’s SMX West conference, it was clear that the Pigeon Update has caused a huge shift in the local search world. There were hardly any questions about citations this year — most of the questions related to site content and links. This makes sense, because … [Read more...] about The Missing Link Building Tip For Local SEO