Audit all of your marketing activities.Develop or gain access to your organization’s marketing campaign calendar or roadmap.Interview marketing managers from every department to understand their goals, high-level project plans, and the channels they will be commenting in.By going through these three steps before starting your link-building initiatives, you’ll understand the people, processes, and available opportunities, which will help you get the most leverage for your campaigns. … [Read more...] about 6 Link Building Opportunities That Big Brands Often Miss
Link building packages
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com … [Read more...] about Are Specialists The Future Of Link Building?
Although 90 percent of respondents reported using content publication/promotion as a link-building tactic, only 78 percent felt it was the most effective. This made me think of the recent BuzzSumo and Moz study, which found that the vast majority of content published online struggles to secure links. … [Read more...] about 2016 State of Link Building Survey coverage
The great thing for businesses (and us link lovers) is: this presents a huge opportunity. By giving your customers a good experience, they’re going to talk about you. They’re also going to link to you on their blogs, on social networks and in emails, etc. The key is giving them something to say. … [Read more...] about Link Building & The Power Of The Customer
The main help video, which is over seven minutes long and done in one shot, should come with a timed tabled of contents and a transcription accessible from every page and point in the campaign. For now it doesn’t, so if you want to review the main help video while working, you have to log out to see it or pull up a second tab and start over. … [Read more...] about Link Building Tool Review: Link Prospector