“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” … [Read more...] about Link Building At The Speed Of Natural
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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ … [Read more...] about 11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting, or at least somewhat helpful. Bittersweet Vindication? On April 30 of 2007, almost exactly seven … [Read more...] about Food For Thought About Link Building: Some Tasty Tidbits
Link Building Is Moving In House
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one … [Read more...] about Link Building Is Moving In House
5 Bad Link Building Habits To Break Now
For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your site/article/address/name, etc., and had 100 links within 24 hours. That sure was awesome. Unfortunately, those days are over — yet … [Read more...] about 5 Bad Link Building Habits To Break Now
E-Commerce Link Building — The Challenge That Won’t Go Away
Here, I will examine some of the most common link building tactics employed by e-commerce sites — including common problems with tactics and creative ideas for making them work to the fullest. 1. Adding A Blog In Hopes Of Attracting Links While it is theoretically possible … [Read more...] about E-Commerce Link Building — The Challenge That Won’t Go Away
Why Manual Link Building Will Never Be Obsolete
I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016” on (what is normally) a highly respected site. The author is someone I read and respect, but he made the claim that in 2016, manual link building will become obsolete. He … [Read more...] about Why Manual Link Building Will Never Be Obsolete
Why There’s No Such Thing as Cheap SEO or Link Building
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
Smart Alternatives to Dangerous Link Building Strategies
Last December, we at Yoast wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information to ensure we were not missing anything. When going over that post, we felt that we should … [Read more...] about Smart Alternatives to Dangerous Link Building Strategies
What Is Link-Building, and Why Does It Matter in 2015?
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?