How do you measure link building effectiveness? The easy answers are by search rank improvement or click traffic. But the easy answers are moving targets and nobody knows where they are headed. The links that are giving you page one rankings today might stop helping you one day. The algorithms of tomorrow will be different than the algorithms of today. And that click traffic you are getting from Digg or your Yahoo Pick will decay over time or even dry up completely. Still, how many times have you been asked to measure something related to online marketing? For every web promotion tactic, there is somebody somewhere who wants to measure it. Did it work? How? In what way? Why? What didn’t work? What can we do to make it work? Seeking a solid measure for ROI is easier for some online marketing tactics that others. There are ways to measure email marketing effectiveness, PPC campaigns, banner ads, interstitial ads—you name it, it can be tested, tweaked, measured and … [Read more...] about The Folly Of “Linking Metrics”
Link Building Services
In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.” On top of that, there’s so much misinformation out there that the thought of just explaining link building can be daunting. Now factor in your clients. How much do they know about link building? How much do you tell them? Do they have a full understanding of what’s actually required to obtain high quality links? When it comes to setting the right link building expectations, you not only have to take into consideration client knowledge, you also must look at how you’re selling link building to that client. Here are a few common scenarios: Link Building As A Service When selling link building as its own service, there is full accountability. Clients need to be completely … [Read more...] about Are You Setting The Right Link Building Expectations?
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
It’s no secret that the fastest way to get a page-one ranking with Google is to have lots of juicy inbound links, also known as backlinks. There are many diverse ways webmasters go after backlinks, and this has been the situation from the beginning. Link Building Software in All Its Ugly Glory However, there are devious people on the Internet, and they have devised some truly pernicious ways to get those links. One of the worst is link building software which leaves comment spam like a trail of excrement across the Internet. You will see it advertised for sale wherever webmasters meet, and sometimes, it will be referred to as commenting software. To thwart this ugly and malignant form of spam, Google has recently updated its algo to penalize for incoming links that can be identified as spam. If you’ve ever seen them, you’ll know it’s simply not that hard to tell spam links apart from the real thing. They generally don’t make sense and they look as if a … [Read more...] about Link Building Software a Bargain? Think Again!