Several days ago, rumors started surfacing on Twitter that a former Google representation, a senior one, is now playing for the other team - spamming the search engine. Of course, no names were released but supposedly, this ex-Googler is based in Germany. The spam techniques are "paid link building" according to the rumors. Here are the two tweets about this: Hey @JohnMu I just spoke to a German business owner who said they employ a "senior ex-Googler" to do paid link building for them- AccuraCast (@AccuraCast) March 15, 2017 So @JohnMu now on top of all black-hats we have to even work against ex-Googlers who've figured out a way to link spam?? #SEO #corruption- AccuraCast (@AccuraCast) March 15, 2017 John Mueller from Google responded on Twitter yesterday saying "the webspam team doesn't care who's involved." "They take action where it's warranted regardless," he added. @AccuraCast @radianceconseil @cache_flo The webspam team doesn't care who's involved - they take action where … [Read more...] about Former Google Employee Doing Paid Links For SEOs?
Linking for seo
It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value on links that come from other websites, they also take notice of the links connecting pages on your own site. Therefore, SEO consultants will spend a lot of time focusing on the site’s navigation menu, adding keywords to make the menu more self-explanatory. But why is this so important? “About” Who? “About” What? On a typical website, navigation menus are often loaded with links, and sometimes forced to rely on context to keep the links short. For example, the “Services” link tells you… not very much at all. But it’s assumed that you can see that you’re on a landscaper’s website, so … [Read more...] about Tips For Using Descriptive Links For SEO On Mobile Websites
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links to crawl the web. The crawlers used by these search engines click on each link that appears on a page — both internal links and external links — and then all the links on each subsequent page, and so on. This allows the search engines to find your pages and rank them in their indices. Search engines such as Google also use the number of links to rank query results, considering each link as a vote of importance for a page (i.e., PageRank). For this reason, the way you link the pages on your website plays a big role in how search engines crawl, understand and rank your site. As an SEO practitioner, how do you make sure your site … [Read more...] about Improve internal linking for SEO: Calculate Internal PageRank
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking. I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways. What is Internal Linking? Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond. Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain. This can refer to the main site navigation, like the links you see above this article to our sections on SEO, PPC etc. It also refers to links within articles to related content, such as this link to an article on duplicate content. For the purpose of this post, I’m mainly going to confine myself to the latter – the editorial links within … [Read more...] about Internal Linking for SEO: Examples and Best Practices
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. We hear very little about these approaches in the world of marketing, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the core of these approaches is a burning desire to inspect and adapt, to eliminate waste and to strive for constant improvement. This is coupled with an agile approach, which leads to improvements in speed, reductions in costs and improved results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal … [Read more...] about Using agile project management for SEO & digital marketing