But no, I don’t think so. Maybe the attacks of the Penguin Update last year and the insanity of people having to disavow links is stopping some of the blatant and more crappy link buying. But some of it might be pushed further underground. Worse, the people who just don’t know any better or have no intent to do anything wrong — including those at Google itself — keep becoming collateral damage. … [Read more...] about Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?
Linking google analytics and adwords
Linking AdWords to Google Search Console A link between these accounts provides broader search data to AdWords, allowing marketers to compare the relationship between organic and paid search efforts. Stephen wrote a nice overview here on how to use the Paid & Organic Report. … [Read more...] about Linking AdWords to Google Analytics & Search Console
In other words, you can start CPA bidding and have it optimize automatically for the conversion type “smart goals”. This way, Google relies on the data they have collected from thousands of accounts in your industry instead of non-existing, low quality, or not enough conversion data from your campaign. This is genius! … [Read more...] about What Are Smart Goals? Google Analytics and AdWords
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics