One of the latest webmaster help videos brings up a really interesting SEO question: what happens if you get a lot of nofollow links, such as links gained for the explicit purpose of generating direct traffic. Could that negatively impact your search rankings? SEO professionals have known for quite some time that putting nofollow on the link is a great way to tell Google that you don’t want to pass PageRank for this particular link or that you somehow don’t trust the sites the link is on. So if a large number of nofollowed links are pointing at a single site, could this potentially raise a flag to Google that the site is untrustworthy for some reason? “No, typically nofollow links cannot hurt your site – so upfront, very quick answer on that point,” said Matt Cutts, Google’s Distinguished Engineer. “That said, let me just mention one weird corner case, which is if you are leaving comments on every blog in the world, even if those links might be … [Read more...] about Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers. I’m in a unique position to recognize this trend, working within the marketing department for an SEO agency specializing in link building & acquisition. We do both inbound and outbound marketing, and I am able to monitor both our leads and new clients to see their company, niche, and role within their organization. I have unique access to see those who are interested in the direct pursuit of links, and I have ongoing discussions with our sales and production department to better understand our leads, clients, and their expectations. Links are gaining focus in the marketing world. SEOs won’t be the only ones tracking links. Here’s what I believe is … [Read more...] about How links could be online marketing’s most important KPI in 2016
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking. I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways. What is Internal Linking? Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond. Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain. This can refer to the main site navigation, like the links you see above this article to our sections on SEO, PPC etc. It also refers to links within articles to related content, such as this link to an article on duplicate content. For the purpose of this post, I’m mainly going to confine myself to the latter – the editorial links within … [Read more...] about Internal Linking for SEO: Examples and Best Practices
At last month’s SMX West conference, it was clear that the Pigeon Update has caused a huge shift in the local search world. There were hardly any questions about citations this year — most of the questions related to site content and links. This makes sense, because according to the 2014 Local Search Ranking Factor study by Moz, the two most important local ranking factors are on-site signals and links. Content marketing is so prevalent nowadays, but it seems that many business owners are still confused when they actually try it. Remember: Creating content is not content marketing. The content is only the first step — you have to go market that content for it to be effective. While this should be clear from the name of the tactic, far too many businesses forget the second half of the equation. So, what’s the secret sauce? You’ve got to get links to your content. The entire purpose of content marketing is to get your content noticed. When this happens, your … [Read more...] about The Missing Link Building Tip For Local SEO
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?