Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) the ones that are defining the problems Google is trying to solve. As machine learning evolves, entities represent how search engines increasingly are viewing the world. Before we dig into this latest Google patent, which was granted on December 22, 2016, let’s first define an entity to make sure we’re all on the same page. According to the patent, the definition is as follows: [A]n entity is a thing or concept that is singular, unique, well-defined and distinguishable. For example, an entity may be a person, place, item, idea, abstract concept, concrete element, other suitable thing, or any combination thereof. To keep things simple, you can casually think of an entity as a noun. Another … [Read more...] about Newly-granted Google patent sheds light on how the search engine sees entities
Linq to entities where id in list
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. Although there has been some argument within the academic community that the Semantic Web “never happened,” it is blatantly clear that Google has adopted its own version of it. Other search and social engines have as well — I wrote an article back in September 2012 discussing how search and social engines are adopting the Semantic Web and semantic search, and gave a timeline of the adoption of semantic search by both the search and social engines. It … [Read more...] about How To Use Entity Markup To Appear In The Knowledge Graph
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page using primarily natural language processing (NLP) techniques Useful Chrome Plugins/Extensions There are several Chrome plugins that are extremely helpful in understanding (and actually seeing) what structured data is on a web page. Illustrated below are the Chrome extensions I use, listed under the keyword used to locate them via Chrome Web Store search. There are many advantages to utilizing these plugins. … [Read more...] about Use These Tools To See What Entities Are On A Web Page
Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs. Today’s Searchers are now very familiar with the “Knowledge panel” and aggregated results in Google’s Knowledge Carousels. At the time of this writing, the impact of Google’s most recent announcement is that we may now see Knowledge Graph information moving into the portion of the screen space previously reserved for organic results. As Google extends and enhances its capabilities, there are some basic and essential steps you can take to ensure your website can leverage this … [Read more...] about From 10 Blue Links To Entity SERPs: Is Your Website Ready?
Google began slowly rolling out entity search almost two years ago in an effort to increase relevancy by identifying what words mean. By developing a smarter search that understands the correlation between strings of characters and real-life context, Google can improve the user experience by offering timely, accurate results. Since then, we’ve seen a major evolution of search that has changed listings for organic, paid, local, shopping, and many additional features. But what does this mean for your brand? Below, I have highlighted how these changes have affected search and offered insight into how your brand can overcome this changing environment to stay relevant. Entity Search & Knowledge Graph The Knowledge Graph is a knowledge base used to enhance Google’s search results with semantic search information gathered from a wide variety of sources. Google’s entity search aims to expand the Knowledge Graph by understanding relationships through stringing together … [Read more...] about Increasing Search Visibility With Google’s Entity Search