[L]ist entries include an entity reference, a unique identifier associated with the entity reference, a frequency of occurrence of the entity reference, the location on the page where the entity reference occurs, metadata associated with the content such as freshness and ordering, any other suitable data, or any combination thereof. In some implementations, previously generated data may include the type of entity reference, for example, a person, a location, a date, any other suitable type, or any combination thereof. In some implementations, previously generated data includes information identifying entities as a particular type, such as a person entity reference, a place entity reference, or a time entity reference. In some implementations, multiple sets of data may be generated for a website or other content, where each set is associated with one or more types. In an example, a website may be associated with a list of the person entity references occurring therein and a list of the … [Read more...] about Newly-granted Google patent sheds light on how the search engine sees entities
Linq to entities where id in list
A key concept in the Knowledge Graph is that of identity. Part of the Knowledge Graph initiative is to teach the Knowledge Graph about every entity in the world, giving it a unique “identity” which describes all associated properties and relationships to other entities. You can facilitate disambiguation of your entity in schema.org by using the “sameAs” property. This property can tell the Knowledge Graph that a particular instance of a “thing” in a web page is the same as that of a Wikipedia URL or Freebase MID. We are heading toward a significant proliferation of markup on the web. For example, on the web, the same event may be listed on multiple websites. In these cases, the markup from the most official website would be used in the knowledge panel. Information describing an entity in schema.org must be complete and rich. The same can apply to rich snippets when showing up in the organic section of search results on the page. It is best to … [Read more...] about How To Use Entity Markup To Appear In The Knowledge Graph
All three plugins have identified schema.org Product markup, including properties for image, name, brand, manufacturer, model, product ID, offers and description. They’ve also identified the on-page markup for reviews and ratings. … [Read more...] about Use These Tools To See What Entities Are On A Web Page
Enhanced Displays in SERPs are based on the type of entity/object returned. Images, reviews, prices, etc., contain properties dependent on the type of entity/object returned. Not only can the content in these objects/entities be used to allow the objects returned to attractively display themselves (as Rich Snippets) in order to improve the user experience, but they can also contain a call-to-action. The call-to-action for an event might be to purchase a ticket for that event. This is also clearly an ideal mechanism for facilitating adaptively-displayed results for different device types and so on. … [Read more...] about From 10 Blue Links To Entity SERPs: Is Your Website Ready?
Thomas Stern leads client strategy and solution development as SVP of Client Services at ZOG Digital. He has over 10 years of digital marketing experience through a range of industries like retail, insurance and travel/hospitality. He has been featured in numerous digital marketing publications, has received graduate level internet marketing education and is a board member of Search Engine Marketing Professional Organization (SEMPO) Arizona. Follow us on Twitter @ZOGDigital. … [Read more...] about Increasing Search Visibility With Google’s Entity Search