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Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures. While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your marketing roadmap or near-term horizon, I hope I can smooth your learning curve with this list of my top seven eye-opening discoveries. 1. Hyperlocal language optimization may be necessary Before arriving in Asia, I had known that both Indonesia and Malaysia speak a language that in English we … [Read more...] about 7 lessons to jump-start your digital marketing in Asia

Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? We’ve updated our Digital Marketing Conference Calendar for 2018 with more than 250 events worldwide so you can start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list — 250+ digital marketing conferences! — in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Whether you’re looking for an in-person networking opportunity that’s close to home or willing to travel … [Read more...] about Digital Marketing Conference Calendar 2018: 250+ Events Across the Globe, Updated

Several times in the last few weeks I’ve been asked to provide tips for the holiday season and I’ve responded pretty much in the same way each time: “You’ve already missed Diwali,” or “too late for Yom Kippur.” I decided it was time I replaced my flippant British irony meaning, “Are you kidding? In the global world we have a festival every week?” with something a little more meaningful and helpful to others. By the way, what the heck is “Thanksgiving” anyway? And what you are Americans saying thank you for? Wikipedia provides the answer and I see that its really what we Brits would call a “harvest festival”—something which would most typically involve going to church in the early autumn (that’s “fall” your side of the Atlantic) and doesn’t involve huge meals or family celebrations in the same way the Americans do it. Oh and I note that “Thanksgiving” is also … [Read more...] about Too Late For Thanksgiving & Too Early For Diwali

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s […] ‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words Hey marketers: a few of the words you and I use in our common speech are now official words. The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order: big … [Read more...] about Marketing Day: June 14, 2013