Owning your own business is a risky venture, but one that has a lot of potential rewards. If you’re successful, you can bring yourself financial freedom, the ability to set your own hours, and the kind of success many people only dream about. Along the way, though, it’s going to be a lot of work, with a lot of learning, a lot of pitfalls, and a lot of ways to fail.One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them.Starting an SEO business requires some setup and some tools, which you can acquire ahead of time to make your grand … [Read more...] about What Do You Need to Start Your Own SEO Company?
List of seo companies
Google announced yesterday that they are sick and tired of hearing complaints from their users that SEO companies are presenting to represent Google and help them claim their business on Google My Business (Google Maps).Google said they are now "filing an action in California against one search engine optimization company for making these robocalls and confusing our users." "It’s unfortunate when a problem must be addressed in a court of law, but we believe this course of action will protect our users and discourage this practice more broadly," Brad Wetherall, Google My Business Operations Manager added.It is true, it is a huge problem. Virtually every business I know gets a phone call a week (at least) from someone pretending to be from Google. They claim they are helping the business get verified on Google Maps.The calls sometimes start with a recording that reads: “It’s extremely urgent that we speak to the business owner! We’ve tried to reach you numerous … [Read more...] about Google: We’re Suing An SEO Company For Robocalling & Confusing Businesses
It is no secret that the search engine optimization industry has its fair share of phony companies that make claims of service and results of the same nature. The majority of the Internet community can identify the characteristics of these companies, their websites, and their claims and slogans, but there is still a considerate amount of people and potential SEO customers that do not know how to spot one of these companies. Below we will identify some of these characteristics and signs that will help you to avoid these companies and in turn avoid losing your money to these companies. One of the easiest ways to spot a phony search engine optimization company is by their wild claims. Be extremely suspicious of anything that reads, "Guaranteed top 3 results, submission to 40,000 search engines, all for $50 a month." There are three identifiers in this sentence that are dead giveaways, but some people unfortunately remain to be fooled. The first thing that jumps out at many people is … [Read more...] about Spotting a Phony SEO Company
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also raises an important question for SEO companies: do we have a role to play in combating harmful content online? And how should we go about navigating Google’s new policies if so? Google’s new harmful content guidelines Google made the decision to change its policies for a number of reasons, one of the biggest being the early 2017 Youtube controversy. In an effort to guard against “explicit” content with its restricted mode, the company mistakenly targeted multiple LGBTQ+ creators. In its original response to the issue, YouTube said the mode was only applied to LGBTQ+ issues that also … [Read more...] about What will Google’s expanded policy on harmful content mean for SEO companies?
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are.What Are Expert Roundups?Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche. This post is one top-tier example. The author essentially created a list of high profile bloggers and experts in the blogging niche and sent them all a question. “Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.”The remainder of the post is simple. It’s the responses each of those users gave, along with a headshot and short bio for the expert in question. Some people wrote a paragraph or two, some people wrote several, but they all have interesting advice for whoever reads the post.This is what I call the Expert Roundup. The Expert Roundup … [Read more...] about What is a Roundup Post and Are They Good for SEO?